B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
How collaboration can change the world
1. How Collaboration is Changing Our World Ayelet Baron VP, Strategy and Transformation Cisco Canada http://twitter.com/ayeletb October 2011
2. This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done http://www.flickr.com/photos/pogonophobia/
3. Pre 1990: People are not connected 1990: Connecting people to information 2000: Connecting people to people 2011: Everything is Connected http://www.softwaremag.com/default/assets//Image/PeoplePowered.jpeg
4. Three years ago there were No Smartphones [as we know them today] Years to Reach 50 millions Users: Radio: 38 Years TV: 13 Years Internet: 4 Years Facebook: added 100 million users in less than 9 months iPhone applications: 1 billion in 9 months http://mi9.com/uploads/landscape/4154/desert-sand_422_71936.jpg
5. Explosion in the Amount of Information… 2013 2010 2007 5 Exabytes per month 1 Billion DVDs crossing the network 56 Exabytes per month 12 Billion DVDs crossing the network 21 Exabytes per month 4.4 Billion DVDs crossing the network 50 BillionConnected Devices 1 ZettabyteContent 1 Million Applications ……and devices
6. We Trust Strangers SOCIAL MEDIA AGE MASS MEDIA AGE PRE MEDIA AGE Consumers dictate Consumer ability to publish content Talk face to face Authority is declining Talk face to face Talk to shop worker Phone call Talk to shop worker Consult a professional Readers letters Phone in; TV / Radio Religious Institutions, state, monarchy dictate the agenda Professional media dictate Consumer influence channels http://blogs.cisco.com/
23. Profit growth: 71 percent improvement* Frost and Sullivan study 2009
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26. Changing the Way We Work Collaborative Tools Text Voice, Video Social Networking Streaming Video Social Video Discussion Forums Many Video Events Wikis Blogs Contact Center Number of Participants Group Telepresence Email Conferencing IM One Voice Personal Telepresence Documents Desktop Video Voicemail Expanding Collaboration to include Broader, Richer Interactions
41. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin
As collaboration expands, the number of tools we use to collaborate is also expanding. As you see here, until recently the tools have been primarily text- or document-centric: email, IM, and portals or workspaces. These tools work best for one-to-one or one-to-few interactions. Transition: Increasingly, however, businesses are adopting a much broader toolset to collaboration with more people, including companies, partners, suppliers and even customers.Here are some of these tools.Wikis, blogs and discussion forums in the text centric world.And in the voice and video worlds, vmail, conferencing, contact centers, desktop video, telepresence, and video events.And social networking blurring these two worlds.This mix of rich media provides the context, the nuance, and the intimacy that decision makers need to operate successfully in a world with distributed team – where travel may be restricted.Transition: So what can collaboration do to improve the bottom line? Let’s look at some key business processes and see how collaboration is making an impact today. OUR OPPORTUNITY … TO LEVERAGE AND DRIVE THE MIGRATION TO RICH-MEDIA