Expanding Your Business To The Internet

Expand Your Business
To The Internet

Provides: Provides:
•Many services to local •Website Design and
businesses and organizations, Development Services
including: •Premium Website Hosting
•Business Education •E-Marketing Services
•Community Involvement (includes both SEO and SMM)
•Committees and Member
Assistance
•Local Government
Representation

Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com

Already have a store-front business in a

commercial building or strip-mall?
Trying to start a new online business to sell

products or services?
Would like to sell products 24 hours, 7 days

per week, 365 days per year?
PLEASE SEND QUESTIONS VIA CHAT

WINDOW


Building an e-commerce website (where do you begin).

Using prebuilt e-commerce engines (who are the major players).

Modifying the look and feel of the e-commerce engine to suite your style and branding.

Adding products, prices, descriptions, attributes, and discount coupons in your online store.

Processing orders, shipping, and reporting.

Securing your website with Secure Socket Layer (SSL) certificate.

Credit card processing, merchant accounts, gateways, and getting paid.

Securing your online transactions and the storage of credit cards. Avoiding fraud.

Preparing your website for the search engines (Search Engine Optimization - SEO).

Online stores and e-marketing.

Starting a Pay-Per-Click campaign.

Other means of advertising and how to tie them in.

Using vanity pages to track campaigns and customers.

Taking advantage of E-Bay and other bidding sites to grow your online business.

Leaking onto discount websites.



I purchased my domain name, now what?



Online Stores – Where Do You
•Will you be using someone
Begin to do it for you or will you
do it yourself?

•If doing it yourself, some
hosts offer easy-to-use
programs like SohoLaunch
or Templates

•If using someone, most
development companies
use osCommerce or a
bridged software. This is
known as an Engine.

SohoLaunch is popular for

allowing non-tech people to
create their own websites
They also support creation of

online stores
Using a Template



You can start with a Webstore by

Amazon
1-click Webstore – Free for 30

days
Enterprise Solutions also available

Other money making programs

exist as well


Includes Marketing Features

Stock and inventory

Listing management

Reporting

Free customer support

Free for 30 days

Three levels (depending on your

needs)


Google also has support for

selling your products online
As a seller, you can submit

your products to Google
Product Search, allowing
shoppers to quickly and
easily find your site
Inclusion of products is free



Basic functionality is

common
Some include

extensions such as
coupons, discounts,
shipping, credit card,
and newsletters
Some have Web 2.0

Features


Modifying Look and Feel of site

Products, Prices, Descriptions, Attributes, and

Discounts
Processing Orders, Shipping, Reporting



Catalog/Storefront

Web Server

Database Server

Merchant Accounts

Gateways/PSP



Credit Card Fraud Detection

Authorization vs. Transaction Processing

Batched Transactions

Getting Paid

Fees

Major Players: CDGCommerce, Authorize.Net



SSL Certificates

Different Levels of SSL

Bits and Encryption

What to look for

Insurance

Who We Carry and

Why: COMODO


Get Listed On All Major SEs and Directories

Local searches are more organic

All three major search engines support local

searches, including:
◦ Google Local – local.google.com
◦ Yahoo Local – local.yahoo.com
◦ MSN Local – local.msn.com
You will need to either create an account on

each SE or hire someone to include you


Make sure Keyword Analysis and Search

Engine Analysis has been completed first
Ensure that your pages are properly

optimized
Create SiteMaps in XML format

Submit SiteMaps to all major Search Engines

Promote your site on the Internet*



If you sell products or services outside the

U.S., you will want international exposure
Most major search engines have equivalent

search engines outside the U.S.
There are many international directories as

well


Should be listed in any local business

directories, such as FloridaDirectory.biz or
BizToBizNetworking.com
Try to find all major industry specific

directories and get listed there too
The most popular and most important

directory is Open Directory Project
(DMOZ.org)


Find industry sites or complementing sites

that provide cross-site links
You may have to host their banner on your

site and they will host yours on their site
Some sites provide specific Links page that

can be used to list your site on theirs
Exchange banners and links wherever

possible


Google Lycos
 
Yahoo Netscape Search
 
Ask Open Directory
 
AllTheWeb

AOL Search For More Information Visit:

http://searchenginewatch.com/showPage.html?
HotBot

page=2156221
AltaVista

Gigablast

Live Search

LookSmart



Press releases are very important

Try to release them through well-known

sources or sites
Some are costly

Some print in both paper and electronically

Provide releases at least once per month



Why is it important to
your website?

Internet based journaling

Why is it important to your website?

Where do you create one?

◦ Blogger.com or WordPress.com
◦ Your own website
◦ Industry specific website
How often should you blog?



Include a link in your signature and forums

Promote other bloggers on your blog and

hopefully they’ll return the favor
Add empowerment promotion buttons to

your blog

Provide a way for others to subscribe to your

blog


Keywords are what people

organically search for on Google
Your ad appears beside relevant

search results
Who Offers It?

◦ Google AdWords
◦ Yahoo Search Marketing
◦ MSN adCenter


You create an account on the relevant SE

Provide a means for SE to charge you

Set your daily balance

Select your keywords

You create your ad

Ad appears on SE site

Customers come to you

You make money!!!



Use these PPC campaigns to drive visitors to your

website
The idea is to show them something that will turn

them into customers
You can create multiple ads based on different

searches
Provide vanity links or landing pages to show

specific items and track campaigns
AND MORE OF ALL: Leak your discounts onto

discount sites: Slick Deals, Coupons, Deal News


Marketing Is Just As Important As Building The Site

Call Me At:

◦ 1-954-499-5594
E-Mail Us At:

◦ Info@AxsysTechGroup.com
Chat With Me Live At:

◦ www.AxsysTechGroup.com
Read Our Blog At:

◦ Blog.AxsysTechGroup.com
Follow Us On Twitter:

◦ Twitter.com/AxsysTechGroup
Become A Fan On Facebook:

◦ Facebook.AxsysTechGroup.com

Expanding Your Business To The Internet

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