Axis Softech is a leading travel technology company of India its business office is located in Delhi; the company has its presence from 2005 and has worked for reputed clients in Travel and Tourism sector. Axis Softech has immense experience of more than 10+ years in delivering every type of travel project whether it’s simple one or complex. Axis Softech Pvt Ltd follows all business models for offline travel agents, agencies, tour operators, holiday package providers and other players in this segment. We have B2C, B2B and B2E online travel products which are rolled under the brand name “Safari”.

2.  Past : Brick and Mortar
- All booking systems were offline.
- High Cost
- Poor transparency
- Low number of bookings
- Hassel in cancellation
- Losses to companies dealing in sector, less profitable
- Problem in integration
- Difficult for customers to compare and select

3.  Present: Online Systems
- All systems are online and well integrated
- Cost effective
- High level of transparency assured
- Great number of bookings
- Hassel in cancellation
- Business became more profitable
- Ease of integration
- Suitablecustomers to compare and select

4.  For Customers:
- Ease of booking
- Holding everything at click of mouse or swipe on screen
- Better customer service at lower cost
- More relevant information
- Boom in the industry
- Advent of travel portals, websites and mobile application

5. Innovation and development in IT has lead to
Four major scenarios:
 Emergence of online booking companies
 Emergence of portal, website, application development
companies
 Brick and mortar companies coming online to capture the
market
 Increase in number of 3rd party suppliers(inventory suppliers)

7.  Very Optimistic and full of opportunities:
Reasons:
1. Increase in number of Netigens from 60 million in 2009 to 560
million by end of 2018
2. Increase in number of smartphone users from 29 million in
2012 to 381 million by end of 2018: multi-fold growth
3. Internet penetration 17% lowest in world: great scope of
growth
4. Growth in India’s middle class: 50 million in 2010 to 500
million in 2030
5. Other Trends: Increase in use of credit/debit card, increase in
per capita GDP, increase in number of hotels

9.  Growth in number of travel portal development
companies
 Increase in number of players who are entering
online business
 Better offer by players in “other” sector
 People interested in offers which are cost effective

10. 1. Leader
Axis Softech Pvt. Ltd. – best solution with
maximum number of clients
2. Challenger
TBO
3. Others
Travel pd, Sterio Digitex

11.  Slower than expected internet penetration
 Price War
 Potential for credit card frauds may lead to
problem in financing
 Fluctuation in Forex rates
 Security/cyber threats