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Annual General Meeting
            2012
         Anders Strålman
          President and CEO




1
The best result ever…
…despite a generally weak market

 • Operating profit: SEK 1,250 m
   (1,209) +3.4%
 • Operating margin: 3.6% (3.5)                1,250
 • Stable sales development:                    +3.4%
   SEK 34,795 m (34,260) +1.6%
 • Ambitious pace of investment:
   SEK 993 m (862)
     – High pace in store establishments and
       modernisations
     – Continued implementation of a new
       business system



 2
Hemköp – Strengthened result



• Operating profit: SEK 94 m (45)
• Operating margin: 2.0% (0.9)
• Net sales: SEK 4,787 m
  (4,978), -3.9%
    – Like-for-like sales: +0.4%

• Target 2012: 3% operating margin
                                     Operating margin

                                       2.0%
3
Hemköp grows in Stockholm



43 new franchise stores
• Agreement with independent
  Vi-stores
• Strengthens the Hemköp brand,
  foremost in Stockholm




4
Financing of franchise stores

• Renewed mandate of 10 stores within
  Hemköp according to decision from the
  AGM 2011
• 91/9-model for a maximum of 5 years
  and then 1/99-model
• Market value sales
• The model enables franchise operation
    – Development and career opportunities for
      employees within Axfood
    – Also attracts external grocers and store
      managers outside of Axfood




5
Willys – Stable development and good earnings



• Operating profit: SEK 775 m (772) +0.4%
• Operating margin: 4.1% (4.1)
• Net sales: SEK 18,904 m
  (18,613), +1.6%
• Like-for-like sales affected by:
    – Weak growth for stores that are still not
      modernized
    – Increased competition, both internal and
      external




6
High pace in establishments and store renewals

                11 new stores and 46 modernisations


           •   Åkersberga             •   Söderköping       •   Nacka Forum (ny) • Utlandagatan
           •   Gamlestaden            •   Eslöv (ny         •   Söderhamn (ny)   •   Lövgärdet
           •   Västervik              •   Luleå             •   Örebro Vivalla   •   Laholm
           •   Mora                   •   Sundbyberg (ny)   •   Dal Ed           •   Sten Sturegatan
           •   Orminge (ny)           •   Häggvik           •   Friskv.torget    •   Saltsjöbaden (ny)
           •   Kungsbacka             •   Visby             •   Kaverös          •   Helsingborg
           •   Norrtälje              •   Kristianstad      •   Täby             •   Opaltorget
           •   Halmstad Öster (ny)    •   Mjölby (ny)       •   Björkekärr       •   Skara
           •   Örebro Västhaga        •   Gislaved (ny)     •   Torslanda        •   Örebro city
           •   Karlshamn (ny)         •   Bro               •   Jönköping        •   Säter
           •   Limhamn                •   Åtvidaberg
           •   Uppsala Gottsunda      •   Tumba
           •   Jönköping Österängen




7
PrisXtra full year 2011


• Strengthened result
    – Operating profit: SEK 15 m (-5)

• Unsatisfying sales development
    – Net sales: SEK 549 m (637), -13.8%
    – Future strategic locations

• Integrated organisation with
  Hemköp




8
Axfood Närlivs – Growing market shares


• Good sales developmet in all areas
    – Net sales: SEK 6,365 m (5,847) + 8.9%
    – Operating profit: SEK 110 m (113)
    – Good service level: 97.7%

• Renewed agreement with OKQ8 and
  Preem and new agreement with
  Svenska Statoil
• Signed an agreement to acquire 50%
  of Hall Miba
    – Provides care products to service
      stations and retailers


9
Axfood Närlivs – Wholesaling


                                                 80 stores
       300 stores
                                  300 stores

                                                 100 stores


120 stores           400 stores      70 stores
                                                 300 stores




        420 stores                 120 stores    250 stores




10
Dagab – Continues improved efficiency



• Operating profit: SEK 192 m (189),
  +1.6%
     – Operating margin: 0.7% (0.7)

• Net sales: SEK 25,813 m
  (25,701), +0.4%
• Good service level: 97.1%
• Ambitious sustainability programme
     – Fuel partly based on environment friendly
       pine oil




11
Sustainable development



• Lower energy consumption
• Improved waste sorting
• Lower carbon emissions from
  transports
• Climate compensation
• More than SEK 4 m for Save
  the Children
• Increased employee trainings



12
Increased private label share



• Highest private label share so far:
  24.2%
     – Successful conversion to Group-wide
       label, Garant

• Target 2012: 25% private label
  share




13
Dividend


• Shareholder dividend of at least 50% of
  profit for the year after tax
• Equity ratio of at least 25%
• The board proposes a dividend of SEK12
  per share (12)                              71%
                                            dividend of profit
                                                 after tax




14
Market outlook 2012



• Uncertain market development
  – Consumption is slowing
• Food price inflation at low levels
• New salary agreements ahead
  with uncertain outcome
• Continued tough competition
• Price conscious customers




15
Strategy for profitable growth 2012

• Stimulate sales growth
     – Well operated stores
• Committed employees
• Cost control and efficiency
• Increased private label share
• Ambitious pace of investment
     – SEK 900 – 1,000 m
     – Continued high pace in store
       establishments and renewals
     – Implementation of a new business
       system continues


16
Axfood’s goal for 2012




        Achieve an
     operating profit
     in line with 2011




17

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Axfood Annual General Meeting 2012

  • 1. Annual General Meeting 2012 Anders Strålman President and CEO 1
  • 2. The best result ever… …despite a generally weak market • Operating profit: SEK 1,250 m (1,209) +3.4% • Operating margin: 3.6% (3.5) 1,250 • Stable sales development: +3.4% SEK 34,795 m (34,260) +1.6% • Ambitious pace of investment: SEK 993 m (862) – High pace in store establishments and modernisations – Continued implementation of a new business system 2
  • 3. Hemköp – Strengthened result • Operating profit: SEK 94 m (45) • Operating margin: 2.0% (0.9) • Net sales: SEK 4,787 m (4,978), -3.9% – Like-for-like sales: +0.4% • Target 2012: 3% operating margin Operating margin 2.0% 3
  • 4. Hemköp grows in Stockholm 43 new franchise stores • Agreement with independent Vi-stores • Strengthens the Hemköp brand, foremost in Stockholm 4
  • 5. Financing of franchise stores • Renewed mandate of 10 stores within Hemköp according to decision from the AGM 2011 • 91/9-model for a maximum of 5 years and then 1/99-model • Market value sales • The model enables franchise operation – Development and career opportunities for employees within Axfood – Also attracts external grocers and store managers outside of Axfood 5
  • 6. Willys – Stable development and good earnings • Operating profit: SEK 775 m (772) +0.4% • Operating margin: 4.1% (4.1) • Net sales: SEK 18,904 m (18,613), +1.6% • Like-for-like sales affected by: – Weak growth for stores that are still not modernized – Increased competition, both internal and external 6
  • 7. High pace in establishments and store renewals 11 new stores and 46 modernisations • Åkersberga • Söderköping • Nacka Forum (ny) • Utlandagatan • Gamlestaden • Eslöv (ny • Söderhamn (ny) • Lövgärdet • Västervik • Luleå • Örebro Vivalla • Laholm • Mora • Sundbyberg (ny) • Dal Ed • Sten Sturegatan • Orminge (ny) • Häggvik • Friskv.torget • Saltsjöbaden (ny) • Kungsbacka • Visby • Kaverös • Helsingborg • Norrtälje • Kristianstad • Täby • Opaltorget • Halmstad Öster (ny) • Mjölby (ny) • Björkekärr • Skara • Örebro Västhaga • Gislaved (ny) • Torslanda • Örebro city • Karlshamn (ny) • Bro • Jönköping • Säter • Limhamn • Åtvidaberg • Uppsala Gottsunda • Tumba • Jönköping Österängen 7
  • 8. PrisXtra full year 2011 • Strengthened result – Operating profit: SEK 15 m (-5) • Unsatisfying sales development – Net sales: SEK 549 m (637), -13.8% – Future strategic locations • Integrated organisation with Hemköp 8
  • 9. Axfood Närlivs – Growing market shares • Good sales developmet in all areas – Net sales: SEK 6,365 m (5,847) + 8.9% – Operating profit: SEK 110 m (113) – Good service level: 97.7% • Renewed agreement with OKQ8 and Preem and new agreement with Svenska Statoil • Signed an agreement to acquire 50% of Hall Miba – Provides care products to service stations and retailers 9
  • 10. Axfood Närlivs – Wholesaling 80 stores 300 stores 300 stores 100 stores 120 stores 400 stores 70 stores 300 stores 420 stores 120 stores 250 stores 10
  • 11. Dagab – Continues improved efficiency • Operating profit: SEK 192 m (189), +1.6% – Operating margin: 0.7% (0.7) • Net sales: SEK 25,813 m (25,701), +0.4% • Good service level: 97.1% • Ambitious sustainability programme – Fuel partly based on environment friendly pine oil 11
  • 12. Sustainable development • Lower energy consumption • Improved waste sorting • Lower carbon emissions from transports • Climate compensation • More than SEK 4 m for Save the Children • Increased employee trainings 12
  • 13. Increased private label share • Highest private label share so far: 24.2% – Successful conversion to Group-wide label, Garant • Target 2012: 25% private label share 13
  • 14. Dividend • Shareholder dividend of at least 50% of profit for the year after tax • Equity ratio of at least 25% • The board proposes a dividend of SEK12 per share (12) 71% dividend of profit after tax 14
  • 15. Market outlook 2012 • Uncertain market development – Consumption is slowing • Food price inflation at low levels • New salary agreements ahead with uncertain outcome • Continued tough competition • Price conscious customers 15
  • 16. Strategy for profitable growth 2012 • Stimulate sales growth – Well operated stores • Committed employees • Cost control and efficiency • Increased private label share • Ambitious pace of investment – SEK 900 – 1,000 m – Continued high pace in store establishments and renewals – Implementation of a new business system continues 16
  • 17. Axfood’s goal for 2012 Achieve an operating profit in line with 2011 17