Barry Russel - AWS and Marketplace :: AWS 20151120 Partner Techshift
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11월20일에 있었던 Partner Techshift에서 Barry Russel GM께서 발표하신 ' Amazon Web Services 및 AWS 마켓플레이스' 강연 발표자료입니다.
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Barry Russel - AWS and Marketplace :: AWS 20151120 Partner Techshift
- 1. Amazon Web Services Barry Russell GM, Catalog & Global Business Development AWS Marketplace
- 2. 2008 2009 2010 2011 2012 2013 20152014 “Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier Over 1 Million Active Customers
- 3. Increased 95% YoY (Q2 2014 vs Q2 2015) 2014 Q2 2014 Q3 2014 Q4 2015 Q1 Amazon EC2 Instance Usage 2014 Q2 2015 Q2
- 4. Big Data & HPC Business Apps Security Development Backup Databases Industry Solutions Infrastructure Services Security & Management Enterprise Apps AWS Marketplace Technical & Business Support Support Professional Services Partner Ecosystem Training & Certification Account Management Solutions Architects Security & Pricing Reports Virtual Private Networks Identity & Access Encryption Keys Configuration Monitoring Dedicated Regions Availability Zones Compute Storage Objects, Blocks, Files Networking CDN Sharing & Collaboration Virtual Desktops Directories Email & Calendaring Storage Gateway Analytics Mobile Development Data Warehousing Hadoop Streaming Data Pipelines Machine Learning Source Code Containers Deployment Build Tools DevOps Identity Sync Mobile Analytics Push Notifications Mobile Backend Platform Services Functions Mobile & Web Front-end Data Store Identity Real-time Management Tools Notifications Queueing Orchestration Search Email Hybrid Cloud Management Identity Federation Direct Connect Backups Deployment Integrated Management Databases SQL, NoSQL, Caching App Marketplace in the Platform
- 5. The Global Shift to Utility Software Consumption $307B Enterprise software spend in 2015 35MM+ physical servers globally today – only 15% in the cloud When a server moves to cloud, the software licensing and deployment model also changes 50% or more of workloads will move to the cloud by 2018
- 6. 35 Categories 2300 Listings 800 ISVs 143M EC2 Instance Hours
- 7. ISV Partners
- 11. What’s the value for customers? Quickly Find Easily Procure Rapidly Deploy Reduce procurement friction, months to minutes…
- 12. Workloads moving to the Cloud BI/Big Data DevOps Storage MediaWebApps
- 13. DevOps Use Case: Disney + AWS + Chef
- 14. AWS Marketplace Commerce Analytics • API Access to Your Marketplace Revenue, Usage, and Support Data • New Customer Segmentation Data Now Available by Industry, Company Size, and Geography
- 19. VARs Become MSPs - Evolving business model ProServe Managed Services Economy of Scale & Aggregation New services offerings
- 20. Datapipe, TaylorMade and AWS Marketplace Datapipe became the trusted advisor for TaylorMade AWS Marketplace enabled Datapipe to conduct business with speed, scale, and cost efficiency Taylor Made, working with Datapipe & AWS, realized a 30% cost savings with on demand vs. traditional DR
- 21. Joint Go-to-Market Programs • Partner led programs • Demand Generation • Social Media • Events & Webinars • AWS led programs • Online Merchandizing • Workload Campaigns • Free Trial Campaigns
- 22. How to Participate ISVs Register at: aws.amazon.com/marketplace/management/register/ Consulting Partners Register at: aws.amazon.com/partners/marketplace-consulting/ barryr@amazon.com
Notas do Editor
- Adobe, Acquia, Atlassian, Autodesk, ESRI, Infor, Informatica, Oracle, Pega, SAP, Spolunk
- History, why we built it, what is it.
- GSIs: Accenture, Cognizant, Booz Allen, Infosys, Wipro; Born in Cloud: 2nd Watch, Bulletproof, Dedalus, Cloudreach, Slalom, InfoReliance and Smartronics
- Associations w/ SW Procurement
- VARS shift from volume and low value add to high-value add, services focus. How partners shifting to cloud make money. Going from pushing HW to…. Pro-serve - Building solutions (30% uplift on AWS) Managed service - Long-term monthly recurring revenue (20% uplift on AWS) AWS - Economy of scale – Aggregate customer usage to buy Ris and widen your margins. Expand into new services – Example 1st workloads Dev/test, webapps, backup/archiving. 2nd workloads are Mobile apps, BI, Big Data, hybrid, devops.
- AWS Marketplace provided the environment to conduct business with: Scale Cost Efficiency Speed of transaction with licensing simplification and speed to deployment Datapipe became the trusted advisor for TaylorMade Cloud was the next step Latest technology offerings Effectively an Extension of the Taylor Made team Taylor Made, working with Datapipe & AWS realized a 30% cost savings with on demand vs. traditional DR Overall Marketplace Experience Time to market Ease of Use Wide selection of solutions available on a consumption bases Ability to provide one bill for clients and financial benefits of aggregation
- Co-funding and AWS credits available based on partner’s marketing investment level