曾任微軟搜尋引擎日本地區開發負責人，並為微軟國際團隊管理者(日、韓、中、台地區)。後創立Double Sharp Plus導入影像、文本的AI機器學習、深度學習技術，提供使用者創新的解決方案與軟體服務，現同時為awoo JAPAN技術長。本次松田先生將從搜尋引擎開發者的角度，帶給聽眾全新的SEO知識觀點。

1. 從搜尋引擎開發者視⾓角看到的SEO
松⽥田徹 Toru Matsuda
《awoo JAPAN》
技術長

2. 從搜尋引擎開發者視⾓角看到的
SEO
awoo Japan CTO
Toru Matsuda

3. Background
• I was in charge of manage Search(a.k.a. Bing)
development team in Japan at Microsoft R&D.
• Search team is constantly pursuing the best
algorithm which does not have to perform
manual adjustment as much as possible.

4. Important points
• Algorithm vs. Data（Crawling)
– Balance for best relevancy !
• Linguistics issue
– Understanding Language
• Maturity of market
– Dependency of Search

5. Search engine vs. SEO
• Does the Search team prefer SEO?
– Yes.
• Help to understand page/contents for Search engine.
• It makes it easier to find valuable content.
• How about SEM?
– Want to eliminate temporary SEM…
• Ranking of low-value content goes up.

6. Search and AI
• “No free lunch Theorem (NFLT)”
– In general algorithms, it is a chance to take measures
at places where search results are not high.
average
efficiency
General algorithm
Special purpose algorithm
Types of search results

7. For market in Japan
• The market in Japan is already the
situation of “Red Ocean” as SEO market.
– The market wants new methods.
– Global service want global SEO/SEM.

8. Thank you!!!
awoo Japan 株式会社