Presentation from the Combined Universities Cornwall Web 2.0 Symposium - Oct 08 (adapted from Look who's talking now)

1. It’s all about EVERYONE Alison Wildish Head of Web Services, University of Bath #CUCOCT08 Should recruiting and selecting Universities have a different approach to the web?

2. Why am I here?

3. http://www.flickr.com/photos/imipolexg/205998498/sizes/o/

4. http://www.flickr.com/photos/_moonpie/212575471/sizes/o/

5. Head of Web Services 2000-2007 ‘ New’ University Vocational Forward thinking Centralised inc. web team Strong commitment to marketing Emphasis on brand + visual identity …

6. Head of Web Services 2008 onwards… Traditional University Research-led Conservative De-centralised exc. web team Devolved marketing Emphasis on quality : research output …

7. http://www.flickr.com/photos/eole/391960971/sizes/l/

10. The changing web: trends

12. The changing web: trends

15. The changing web: trends

16. The changing web: trends

17. http://www.flickr.com/photos/danjc003/1876117737/sizes/l /

18. http://www.flickr.com/photos/ananthnarayan_s/481060575/sizes/l/

21. Multiple sites by multiple areas No over-arching editorial control No (central) control over navigation Opt in approach to visual identity + = Duplication Incorrect content Lack of identity Poor end-user experience

22. How can you manage if you don’t manage ?

24. WARNING

26. http://www.flickr.com/photos/89544908@N00/362255640/sizes/o/

27. Why? Why? Why? Why?

30. http://www.flickr.com/photos/pfurlong/279083615/

33. Step 1: Communicate

35. Step 2: Go to the top

36. http://www.flickr.com/photos/winkydo/1318110600/sizes/l/

37. http://www.flickr.com/photos/winkydo/1318107256/sizes/l/

38. Step 3: Communication More

39. Step 4: Manage

41. http://www.flickr.com/photos/victornuno/389409283/sizes/l/

42. NB: Blatanty copied from the matt week idea by Carsonified - http://www.carsonified.com/matt

47. eProspectus One core record Tags, XCRI Publications Linked with existing systems Used to create profile pages Searchable via different routes News system Extended to inc. dept info Student / Staff channels Personalised / customised In liaison with Students Union http://www.flickr.com/photos/cafemama/708639264/sizes/l/

48. http://www.flickr.com/photos/cafemama/

49. Recruiting v’s Selecting

50. Marketing Communications

51. Recruitment Maximising research

52. http://www.flickr.com/photos/drb62/419323087/sizes/o/

53. Dear University, Do we wish to maximise our research? Do we want to enhance our reputation? Do we want more students? Do we want to give a clear message? Do we want to give people they information they want as quickly? Do we want to meet (and exceed) expectations? Yours, Web Manager

54. Should we have different approaches?

55. http://www.flickr.com/photos/tomhaymes/321292834/sizes/o /

56. Thanks for listening [email_address]