Is your team ready to welcome Gen-Y? If you're a nonprofit, small-medium sized business, college or community organization looking to grow in reaching and retaining Gen Y, let this marketing coach share 5 factors to consider. To hear this free webinar, go to www.pickshovelmarketing.com

2. www.pickshovelmarketing.com
Lynette Hawkins
beyond marketing group, inc.
INTRODUCTION…WHO WE ARE
•Marketing coaching, social media and marketing
plans & Gen Y
• Identifying low cost ways for small –medium
size businesses, non-profits, colleges and
communities
• 30+ Years in Marketing/Communications

3. One Size Does Not Fit ALL
WWW.PICKSHOVELMARKETING.COM
COPYRIGHT 2012 BEYOND MARKETING 3
GROUP, INC. ALL RIGHTS RESERED

4. WHO IS GENERATION Y?
WWW.PICKSHOVELMARKETING.COM
COPYRIGHT 2012 BEYOND MARKETING 4
GROUP, INC. ALL RIGHTS RESERED

5. BORN 1982-2000
Millennial (Gen Y-ers), a connected generation, values
relationships, the Internet, making a difference and
flexibility.
WWW.PICKSHOVELMARKETING.COM
COPYRIGHT 2012 BEYOND MARKETING 5
GROUP, INC. ALL RIGHTS RESERED

6. MINDSET?
Check Out the Most Recent Report
from Class of 2015
See “Insights” on our Website
www.pickshovelmarketing.com
www.pickshovelmarketing.com Copyright 2012
Beyond Marketing Group, Inc. All Rights Resered
6

7. HOW DO YOU CREATE A FRIENDLY CULTURE?
• Get to know what they value
• Learn to respect their differences
• Communicate where they are
WWW.PICKSHOVELMARKETING.COM
COPYRIGHT 2012 BEYOND MARKETING 7
GROUP, INC. ALL RIGHTS RESERED

8. 5 FACTORS TO CONSIDER
When Attracting Gen Y-ers for Work. Members or Customers, Understand Their…
1. Openness to Change & Flexibility
2. Use of Technology
3. Need for Relationships
4. Desire Authenticity
5. Hope to Make a Difference
WWW.PICKSHOVELMARKETING.COM
COPYRIGHT 2012 BEYOND MARKETING 8
GROUP, INC. ALL RIGHTS RESERED

9. #1 FLEXIBILITY & CHANGE
Board Room? Work from Home?
WWW.PICKSHOVELMARKETING.COM
COPYRIGHT 2012 BEYOND MARKETING 9
GROUP, INC. ALL RIGHTS RESERED

10. CONSIDER…
• Who will come to your website?
• Does your website look welcoming to Gen Y?
• How can you turn outsiders into friends?
• How can you turn friends into donors/employees or
volunteers?
• How will you bridge the tech gap from younger
people to older?
www.pickshovelmarketing.com Copyright 2012
Beyond Marketing Group, Inc. All Rights Resered
10

11. #3 NEED FOR RELATIONSHIPS
Feedback & Praise help to keep them on track
Giving frequent feedback is helpful
Sincere praise is motivating
Cross-generational relationships are welcomed
Business skill mentoring
Life skill mentoring
Leadership mentoring
Tech sharing skills
WWW.PICKSHOVELMARKETING.COM
COPYRIGHT 2012 BEYOND MARKETING 11
GROUP, INC. ALL RIGHTS RESERED

12. FAMILY & FRIENDS = HIGH PRIORITY
Use of social networking through out the day
Desire to work where friends are
Work/life balance
Question for you
What will you do to make it easier to connect friends and family?
WWW.PICKSHOVELMARKETING.COM
COPYRIGHT 2012 BEYOND MARKETING 12
GROUP, INC. ALL RIGHTS RESERED

13. #4 AUTHENTICITY
Walk
the
Talk
WWW.PICKSHOVELMARKETING.COM
COPYRIGHT 2012 BEYOND MARKETING 13
GROUP, INC. ALL RIGHTS RESERED

14. #5 HOPE TO MAKE A DIFFERENCE!
How can
you help
them save
the planet?
WWW.PICKSHOVELMARKETING.COM
COPYRIGHT 2012 BEYOND MARKETING 14
GROUP, INC. ALL RIGHTS RESERED

15. FOR FURTHER ASSISTANCE
• Marketing Coaching Click below to “Like Us”
• Gen Y Coaching
• Freelance Writing
• Website Development
• Social Media Coaching
Beyond Marketing Group, Inc.
Visit www.pickshovelmarketing.com
Call (336) 854-4196
WWW.PICKSHOVELMARKETING.COM
COPYRIGHT 2012 BEYOND MARKETING 15
GROUP, INC. ALL RIGHTS RESERED