Advertising Campaign
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Advertising campaign for the sub shop Jersey Mike's. In Intro to Advertising class we had to create an advertising company that Jersey Mike's would hire to promote their brand.
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Advertising Campaign
- 9. Branding
- 10. What: • Sporty games for children and Where: adults • Local Schools • Promotional kiosk for Jersey • Athletic fields Mike’s spread out through out the field Who: • Media coverage • Local Schools • Stage for local entertainment • Families Why: • Volunteers • Raise funds for local charities • Media involving underprivileged • JACK’D children • Jersey Mike’s • Create brand awareness and spoke’s person -- buzz around the community Christie Rampone • Spark attention to Jersey • Sponsors Mike’s various menu items • Create long lasting relationships with customers
- 12. Non-traditional Lower Budget: Create lower budget ads that still generate a lot of exposure Digital Marketing: Create online campaigns to promote via social media outlets Print Campaigns: Create print campaign to appear in specialized magazines, billboards, bumper stickers.