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How to Grow Your Email List
       Like The Pros
          Justin Premick
      justinp@aweber.com
         @justinpremick    aweber.com
Why build your email list?



                       aweber.com
aweber.com
aweber.com
Your email list is YOURS.
                      aweber.com
Email gets people back to your
           website      aweber.com
To join your list, people
need 2 simple things...aweber.com
1. A way to join
           aweber.com
2. A reason to join

              aweber.com
Why Do People Subscribe
    To Email Lists?


                    aweber.com
1. They’re passionate about
         your topic


                       aweber.com
aweber.com
2. They want to be
entertained   aweber.com
3. They want to learn




                        aweber.com
aweber.com
aweber.com
4. They want to connect




                     aweber.com
aweber.com
5. They have
something to gain




                    aweber.com
aweber.com
If you want people to join
     your list, you MUST
address at least 1 of those
            desires.

                        aweber.com
How do you get people to join
YOUR list?




                (Hint: not this)
                          aweber.com
Make it EASY




       aweber.com
Can you find the signup form?
                         aweber.com
aweber.com
Set proper expectations
                     aweber.com
aweber.com
Remove anxiety
of joining
                 aweber.com
aweber.com
Focus on how the
reader benefits
             aweber.com
aweber.com
Offer Something Exclusive
                      aweber.com
aweber.com
Can Social Media Build Your
       Email List?


          (Yes)
                       aweber.com
42%
Check email 4+ times/day

                     aweber.com
Easily add forms
to Facebook




            aweber.com
“Welcome” page for
Twitter followers
               aweber.com
Building your list offline:
It’s all about permission
                              aweber.com
Even when using
nifty tools




           aweber.com
What to do now:
•Identify & strengthen your offer. Why will
people want to join your list?


•Make it easy for people to subscribe


•Create awesome emails that make your
readers tell their friends!

                                      aweber.com
OK, Question time!




            justinp@aweber.com
            about.me/justinpremick
                              aweber.com

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