Want to build a community of fans who will return to your blog, read your content, share it with friends, and buy products from you? This presentation from Type-A Conference Philly will teach you: * Why an email newsletter is worth your time - even if you're already getting RSS subscribers. * Key strategies for growing your blog's email list quickly and reliably. * How to get the right content to the right readers. * Simple but overlooked ways to get more mileage out of your existing content. * 3 things to split test to give you the best-performing email campaigns. * How to make subscribers love you. For more email marketing advice... * Subscribe to the AWeber blog here: http://bit.ly/11uBebE * Follow me on Twitter @justinpremick Learn more about AWeber - trusted by 120,000+ bloggers and small businesses for reliable email newsletter services - at http://aweber.com

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How to Use Email Marketing to
Drive Traffic and Sales
Justin Premick
@justinpremick
#TypeAEmail

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About me:
•Director of Education Marketing, AWeber
•I help businesses create better email
marketing campaigns

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In less than an hour,
you’ll know how to...

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Grow your email list fast
and reliably

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Discover what content
your subscribers want

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Get the right content
to the right people

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Get more mileage out
of your content

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Measure and test your
campaign to improve results

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Plus: live Q&A

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Why do Email?
Isn’t RSS enough?

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11%

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92%

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Going RSS-only costs up to
95% of your potential readers

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Email gets people back to your
website

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Isn’t it a marketing cure-all?
What about social media?

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Your email list is YOURS

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Key list-building strategies
that you need to master

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To join your list, people
need 2 simple things...

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1. A way to join

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2. A reason to join

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Why do people subscribe?

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1. They’re passionate about
your topic

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2. They want to be
entertained

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3. They want to learn

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4. They want to connect

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5. They have
something to gain

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People want to know who
they’re reading

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Each person’s path to
your site is unique

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Don’t make people look for your
signup form

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End-of-Post forms:

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Subscribe while commenting

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We made fun of social...

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... but it gets a lot of traffic...

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... and it’s still useful

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Link to subscribe page from
your Twitter profile

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Test “greeter” forms...

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... they really do work.

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(Subtler options available)

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How to get the
most out of
your content

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Ask readers for more
info at signup...

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... just don’t go overboard.

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Which content is getting opens
and clicks?

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“Here’s something else you migh
like...”

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Same info, new subject
Or, send something else

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Target people visiting specific
pages

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Why did these people stop
reading? Let’s ask...

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... heck, let’s ask everyone what
they want

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3 easy tests that help
you create better emails

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•Personalization (name, date)
•Length
Subject lines:
•Ask questions
•Clear vs. clever
•Classic copywriting structures

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Frequency

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Size (length and # articles)

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How to automatically create
loyal fans who love you

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Welcome emails: the glue that
bonds readers to you

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•Set expectations
•Thank people for subscribing
Welcome Emails Can...
•Send people back to your site
•Answer FAQs
•Show off comments & testimonials

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More emails to add to your
automatic “welcome stream”

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Emails that teach...

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The best “old” content from
your past posts

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... encourage sharing...

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... and emails that offer help

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Above all, remember...

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“People do not follow blogs;
they follow other people.”
- WritingHappiness.com

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OK, Question time!
justinp@aweber.com
about.me/justinpremick