Growth hacking - what all can be hacked?

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A lot has been said about growth hacks. Here's one more addition to the clutter which aims to give you direction on why/what to hack for growth.

Pequenos negócios e empreendedorismo

Hacking almost everything …
ProductGeeks Conf, Unpluggd 2015
Avlesh Singh
Co-founder & CEO, WebEngage

How does it feel, every time someone
uses the term “growth hacking”?

Growth hacking is the ability to run a
lot of experiments …

… and the ability to MEASURE if the
experiment really worked

Who should growth hack?
The more sophisticated ones should be selling, marketing or writing code.
How do I learn to be a growth hacker?
http://andrewchen.co/how-do-i-learn-to-be-a-growth-hacker-work-for-one-of-the-guys/
Hint: Work for a guy who already is one.
This kinda folks

Growth hacks are mostly tactical
While strategy is for boardroom discussions …

How to get started on growth hacking?
1. Stop reading growth hack articles (and, while you are at it – stop reading TC too)
2. Start identifying the core metrics and growth drivers for your product/company

Start with knowing your funnel …
Never try to hack growth if you don’t have a similar funnel for your biz

And some common sense …
… to identify the area/metrics in the funnel you want to focus on, for growth.
Pro tip:
Never try to optimize more than one metric at a time. Not even if you had $100M in funding

Then, unleash the beast in you …
Closer home, JustUnfollow, Freshdesk etc are great examples

Measure. Rinse. Repeat
Then, move on to the next experiment … Keep doing this for the rest of your life.

Does it ever end?
No. It’s a trap. Also, there’s no one magic silver bullet to rule it all.

What all can be hacked?
Recommended reading: http://www.slideshare.net/mattangriffel/growth-hacking
Acquisition
Activation
Retention
Referral
Revenue
(revenue is important too. even if, you had $100M in funding)

Okay, I am bored? Tell me something
interesting …
Story: Sales hacks at WebEngage, most of which revolves around NOT selling

Thanks for your time!
avlesh [@] gmail.com
twitter.com/avlesh

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Growth hacking - what all can be hacked?

1. Hacking almost everything … ProductGeeks Conf, Unpluggd 2015 Avlesh Singh Co-founder & CEO, WebEngage

2. How does it feel, every time someone uses the term “growth hacking”?

3. Growth hacking is the ability to run a lot of experiments …

4. Including filthy one’s like these …

5. … and the ability to MEASURE if the experiment really worked

6. Who should growth hack? The more sophisticated ones should be selling, marketing or writing code. How do I learn to be a growth hacker? http://andrewchen.co/how-do-i-learn-to-be-a-growth-hacker-work-for-one-of-the-guys/ Hint: Work for a guy who already is one. This kinda folks

7. Growth hacks are mostly tactical While strategy is for boardroom discussions …

8. How to get started on growth hacking? 1. Stop reading growth hack articles (and, while you are at it – stop reading TC too) 2. Start identifying the core metrics and growth drivers for your product/company

9. Start with knowing your funnel … Never try to hack growth if you don’t have a similar funnel for your biz

10. And some common sense … … to identify the area/metrics in the funnel you want to focus on, for growth. Pro tip: Never try to optimize more than one metric at a time. Not even if you had $100M in funding

11. Then, unleash the beast in you … Closer home, JustUnfollow, Freshdesk etc are great examples

12. Measure. Rinse. Repeat Then, move on to the next experiment … Keep doing this for the rest of your life.

13. Does it ever end? No. It’s a trap. Also, there’s no one magic silver bullet to rule it all.

14. What all can be hacked? Recommended reading: http://www.slideshare.net/mattangriffel/growth-hacking Acquisition Activation Retention Referral Revenue (revenue is important too. even if, you had $100M in funding)

15. Okay, I am bored? Tell me something interesting … Story: Sales hacks at WebEngage, most of which revolves around NOT selling

16. Ask me anything now …

17. Thanks for your time! avlesh [@] gmail.com twitter.com/avlesh

Growth hacking - what all can be hacked?

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