1. 1

2. What was your perception when we
said we haven’t prepared anything?
ABS 22

3. When you change
the way you look
at things, the
things you look
at change.
ABS 33

4. What is Perception?
 A process by which individuals organize and
interpret their sensory impressions in order to
give meaning to their environment.
 People’s behavior is based on their perception
of what reality is, not on reality itself.
 The world as it is perceived is the world that is
behaviorally important.
ABS 44

5. Perception
 What is Perception?
 How we view and interpret the events
and situations in the world about us.
 Why is it Important?
 Because people’s behavior is based on
their perception of what reality is, not
on reality itself.
ABS 55

6. Factors that Influence Perception
66

7. PERCEPTUAL PROCESS
Input Organisation Outputs
Selection Interpretation
77

8. Figure and ground
Figure and ground
88

9. Causes of Behavior
 Internal factors –
Personal
characteristics that
cause behavior
(e.g., ability, effort)
 External factors –
Environmental
characteristics that
cause behavior
(e.g., task
difficulty, good/bad
luck) 99

10. Frequently Used Shortcuts in Judging Others
 Selective Perception - People selectively interpret what
they see on the basis of their
interests, background, experience, and attitudes
 Halo Effect- Drawing a general impression about an
individual on the basis of a single characteristic
 Contrast Effects - Evaluation of a person’s characteristics
that are affected by comparisons with other people recently
encountered who rank higher or lower on the same
characteristics
10

11. Frequently Used Shortcuts in Judging
Others
 Projection: The tendency to attribute
one’s own characteristics to other
people.
 Stereotyping - Judging someone on
the basis of one’s perception of the
group to which that person belongs –
a prevalent and often useful, if not
always accurate, generalization
11
11

12. 12