KEYWORD RESEARCH & SEO
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KEYWORD RESEARCH & SEO
- 1. • Keyword Research and Adwords (PPC, PPM etc) • SEO – On and Off Page. Each module is supported by CASE STUDIES – citing best examples of the strategies adopted by the companies in the past.
- 2. QUALIFICATION CERTIFICATIONS DESIGNER | DEVELOPER | MARKETER Hello! www.facebook.com/groups/askyourdoubt/ www.avikbal.com
- 5. Why do keyword Research ? Long tail keywords are more profitable as you will drive more targeted traffic & your chances of ranking on the first page are higher. • Semantic Keywords > Current trend. Based on context, user traits and user behaviour.
- 6. Introduction to Keyword Research Why is it important ? Purpose ? Process ?Tools ? How to ? Best Practices ?
- 7. Search Marketing Research Tools Google AdWords KeywordTool LongTail Pro SEMRUSH Ahrefs GoogleTrends GoogleWebmaster Central http://www.keyword.io/ LSI Graph Trellian Keyword DiscoveryTool Hitwise Search Intelligence comScore qSearch eBay Marketplace Research Good Keywords Wordtracker Free Keyword SuggestionTool
- 8. HOWTO DO KEYWORD RESEARCH
- 10. KEYWORDTYPES
- 14. What type of Keyword shall you choose ?
- 15. LSI Keywords LSI (latent semantic indexing) keywords http://lsigraph.com/ Semantic SEO Voice Search Mobile Devices
- 16. Read the Headers and Meta Description. You will find multiple words of same meaning. Search query “pictures” triggers results for synonyms like “photos”, “images”, “pixels” – All these are contextual to the word “pictures” Location Based
- 17. The Roadmap to your Keyword Selection
- 18. Check for keyword suggestions. They are shown on the basis of search volume and interest Check which websites are ranking in the first page and what keyword are they targeting. A source of keyword ideas.
- 20. Check what your potential readers want to know ? What kind of information are they mostly looking for? Which Questions are getting more impressions / Up votes / responses
- 23. www.keyword.io
- 24. semrush
- 25. semrush
- 28. Check the Search trend for your finalised keywords https://trends.google.co.in
- 30. Tools > Keyword Planner
- 39. Home
- 40. Campaigns
- 41. Campaigns
- 42. Opportunities
Notas do Editor
- It all begins with words typed into a search box. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.
- Keyword research is the process of finding the right keyword in your niche. This step is important if you wish to grow your blog/website in a shorter span of time & make money. There are various ways by which you can find keywords & here I’m outlining few based on my preference. A good idea is to start by picking the top blogs in your niche & add it to see which Keyword those sites are ranking for. From here you just need to start building unique & high-quality content around those keywords.
- Free Tools Google AdWords Keyword Tool: Enter a search term or terms, and you’ll be shown other keywords related to that term. You can then sort keywords in terms of search volume popularity. Google Trends: Got some terms in mind and wondering how they’ve been trending, such as becoming more or less popular? Google Trends provides a way to go back in time and chart keywords, based on the accumulated search data that Google sees. Also see Google Meme: Hot Trends Added To Google Trends, which explains more about the day-to-day reporting you can get from Google Trends. Wordtracker Free Keyword Suggestion Tool: Enter a term and get a list of 100 terms related to (and including it), ranked by daily popularity. Data is based on Wordtracker’s search term data collected from the Dogpile and Metacrawler meta search engines. Wordtracker also offers a much more robust fee-based keyword research tool. Trellian Free Search Term Suggestion Tool: As with Worktracker above, enter a term and get back a list of 100 terms related to and including it. They’ll be ranked by how often they’re searched for each year, rather than each day. Data comes from a variety of search engines. Trellian Keyword Discovery is fee-based tool hitting the same database and providing more features. SEO Book Keyword Suggestion Tool: Taps into the Yahoo tool above and provides links and information to many of the other tools also listed above, so that you can get more information directly from them. A variety of other keyword tools are also offered. Other Tools Hitwise Search Intelligence: Provides the ability to tap into Hitwise’s database of how people search, based on ISP data it gathers. Offered on a custom pricing basis. Hitwise Keyword Intelligence offers fewer features but is also available for a lower, fixed cost. comScore qSearch: Allows you to tap into comScore’s database of search activity, gathered from a large panel of web users that it monitors. eBay Marketplace Research: Mine data on how people are searching at eBay, for a fee. Good Keywords: Free software for Windows designed to help with keyword lists. Google Webmaster Central: Provides a way to see the top search terms that are sending you traffic, according to Google.
- Can check for other as well
- (You can’t use this tool without registering your credit card details
- https://support.google.com/adwords/answer/2999770?hl=en Read this for explanation
- Describe what are they https://support.google.com/adwords/answer/2999770?authuser=1