In these slides I have explained the UX design process used during carpooling App. These slides have been sanitized to make shareable. Hope this will give a clear idea about the UX design process.

1. CAR Pooling App
Project Requirement
Commute has always been a problem in big cities including Bangalore. One of the solution to solve
this problem is carpooling. It’s a well-known solution but not a successful one.
Can design and technology help make carpooling a more desirable and viable option for commuters?
Success Factors: ​Using the mobile app, the user should be able to easily search for people interested
in carpool. The app should be user friendly, minimalistic and yet information rich.
Assignment Completion Time : 24 hrs

2. Carpooling App
UX Designer – Avijit Chinara
Date: May 27, 2017

3. During user research I have noticed, in India personal
cars has a huge emotional attachment with car owners
& family members. It’s difficult to convince them
sharing there car with others without much value add.
Many carpooling app runs lack of active users. That is a
major reason behind it’s not being so successful. Also
need to conduct a lot of promotions to attract people
for car pooling.
By using OBD II tracking system we can easily track
fuel expense & calculate the exact profit per trip. That
can be a lot of value add to choose carpooling for extra
benefits while traveling to your destination. Also
people prefer carpooling for social and environment
cause. We can make car pooling a viable option by
understanding car owners & co-passengers likings,
behaviors, preferences etc…
Summary
We understand your concerns.
We value your comfort.
We care for our environment.

4. Avijit Chinara
UX Designer
Assignment Requirement
Though carpooling is well-known solution but is not very popular among people of India. This carpooling app is not just another solution with car pooling functionality. It is
intended to define a viable communication solution by understanding users needs and behaviors. Defining a solution that people will love to add as a part of their daily habits.
Business Goals
o Encourage people to engage car pooling for there daily communication
o Satisfying user needs by making car pooling a most viable solution for communication
o User should be able to easily search for people interested in carpool
Defining business goals helps to achieve desired output without deviating from it
Target Users
o Daily commuters (Short distance /Long distance)
o Car owners
General Tasks
o User should be able to easily search for people interested in carpooling
o Create carpooling
o Join a carpooling
o Effortless carpooling
* This information is based on shared document for assignment & hypothesis. Need to conduct stake holder meeting to gather real requirements

5. Avijit Chinara
UX Designer
Attendees for user interview
To understand the current scenario and user mental model about carpooling. I would like to conduct user research on participants from different sectors. This will help me to
define a solution which can satisfy users need by making carpooling a feasible option for communication.
This user research will focus on how users think and act while travelling & their opinion about car pooling as a solution.
Users Male Female Total Participants
Car owners 1 1 2
Regular commuters ( Short distance ) 1 1 2
Regular commuters ( Long distance ) 1 1 2
Old commuters ( 50 + ) 1 1 2
Students 1 1 2
Total Participants 10

6. Avijit Chinara
UX Designer
Car Owner - User Interview questions ?
Since how long you own the car?
Do you travel by car in regular basis?
Did you ever thought of carpooling as an commination option?
What do you like about car pooling system?
What is your monthly fuel & maintenance expense?
Do you remember any incident where you felt bad about car pooling system?
What you don’t like about car pooling system?
Are you doing car pooling now?
Do you have any suggestions to make it better?
What is the reason that attracts you for car pooling?
 Reduce communication cost
 Social/ Environmental cause
 Meeting new people
 Most convenient way of travelling

7. Avijit Chinara
UX Designer
Co-passenger - User Interview questions ?
How do you travel in regular basis?
How much time you spend on daily travel?
What are your monthly expenses on travel?
Have you ever used any car pooling system?
Have you used any app for car pooling?
If Yes, What are the pros and cons in that system?
Do you thing car pooling is successful communication option or it can be
improvised.
How is your experience till now with car pooling?
Do you remember any incident where you felt bad about car pooling system?
Are you doing car pooling now?
What are the things you consider while choosing a carpool?
Do you have any suggestions to make it better?
What is the reason that attracts you for car pooling?
 Reduce communication cost
 Social/Environmental cause
 Meeting new people – security option
 Most convenient way of travelling
 Comfort

8. Car Owners
User Interview Findings
• People prefer travelling safely with known people
• People prefer travelling with similar mindset people
• People don’t like dependencies, waiting for someone
• It is more comfort, less expensive and feels good travelling with friends
• Short distance travelers /Bike owners prefer their own travel arrangements instead of carpooling.
Avijit Chinara
UX Designer
Co-Passengers
• Lack of awareness & experience with carpooling
• Safety concerns while driving with unknown people specially for lady passengers
• Many people prefer car pooling for environmental cause to reduce traffic and pollution .
• Bikers don’t prefer car pooling especially if it there travelling nearby location.
• Most of the apps have very less active members. That makes difficult to find same mentality people.
• Some apps are boring like zify car polling app. It’s login process takes more than 5 min to login, also many functionalities don’t work properly.
• It’s annoying if co-passengers treat car owner as cab driver
• It’s irritating if someone asks for unscheduled stops without prior update.
• It’s an additional responsibility to update everyone about the carpooling
• It’s an additional responsibility for money collection. Don’t feel comfortable asking money for travels to their friends & colleagues
• Additional responsibility to pickup and drop all the passengers at door step.
• More passengers make car unclean , need more cleaning and maintenance expense.
• Difficult to get same mentality people
• Feels good travelling with friends
General Problems
Expectations
and Key
Points

9. Mr. Parida
Content Auditor - Medhub
Age :
Education :
Location :
Language :
Technical Expertise :
Income :
Smoker :
34
MBA in Finance
Bangalore
Odia, Hindi, US English
Expert
17 Lakhs per Annum
No
He is a owner of new
Hyundai grand i10. He
regularly travels from
Marathahalli to
Yeshwantpur around 22
km. Daily, he spends
around 2 – 2 ½ hrs on
travel.
He decided to go for
carpooling to save his fuel
expenses as well as making
his ride more enjoyable.
“
Things he Expect
Lifestyle :
Browsing Devices :
Location :
Computer Expertise :
Domain Expertise :
Expectations :
Very Social person
Cool pad Android mobile& a windows laptop
Frequent traveler to Bangalore, Chennai,
Hyderabad & many places in India
Moderate
Expert
Comfort, Secure, reliable, effortless travel
o Friendly co-passenger with good manners
o People with similar mindset
o People who value for others time & care about his car
o Already taking lot of responsibilities. Don't like to take additional
responsibility to manage carpooling
o Need more value add by doing car pooling
o Maintenance expense should be divided equally as fuel expense
Persona - This document was generated after conducting user research Avijit Chinara
UX Designer
Car owner Persona
Day in life
o Busy with personal and professional responsibilities
o Love to spend time with friends
o Like to listen music
o Like to meet different people

10. Mental Model Mapping – Car Owner
Avijit Chinara
UX Designer
Mental Model Mapping – Matching solutions to user requirement
Many people
don’t have
clear idea
about car
pooling
Promote Adds
payment
hassle
Auto money credit
to car owners
account
Hassel free trip
Etiquette & rules to
follow by travel
partners
Reduce Manual
effort
Auto notification to
passengers based on
geo location & traffic to
get ready for the trip
Finding a perfect
co-passenger
Find travel partner by
preferences
Easy to use
App
Auto suggest - Search
locations
Show interested people
for carpooling
RequirementsSolutions
* This is based on hypothesis and indirect user research data. Needs to be improvised by analyzing with real user
Security
Strict User verification
Feedback rating system
for passengers by co-
passengers
Driving skill rating by co-
passengers
Best driving award
User entry by skills,
expertise, liking and
mindset
Complete payment
management
system by app
service provider
Only Social / adhar card
login / mobile number
login
On call verification –
background check
Refer & reward
Program
Exiting gifts
Free trips to car
owners for
maximum carpools
and ratings
No Direct payment
System.
Updates planned stops
while approaching for
carpooling
Promote benefits
and advantages of
car polling
Notification / Text
message about co-
passenger to break the
ice between travelers
co-travelers information
by SMS to break the ice
between passengers
Easy Approach option
Open popup notification
with detail accept or
reject option
Mr.. Parida
Content Auditor - Medhub
Prepaid Wallet
system

11. Key Features
Avijit Chinara
UX Designer
1. Auto Notification to co-passengers – based on car GPS location
2. Use of OBD II tracking system – to generate authentic vehicle status, fuel consumption etc. to easily calculate benefits for car owners
3. Group creation – to keep travel partners connected & promote a friendly environment
4. Prepaid wallet maintained by app service provider – To manage payments, maintenance expense & offers
5. Social sign in/ call based verification – to maintain authenticity of users
6. Advanced information gathering about liking, preference & interest of users – to help members know each other
7. Rules and etiquettes - to maintain better environment while driving
8. Advanced search option – to filter travel partners with specifications, age group, language and likings
9. Gamification for environment caring points – to promote a competitive environment for carpooling & reward people with maximum point as most environment caring People.
10. Advanced data gathering system from travelers - to manage in between stops
11. Feedback collection and social sharing option – to promote positive carpooling culture
And much more ….
- Your profit = (Earning per km) - (Expense for km) = total profit on a particular ride
Fuel expense per km = 7 Rupees
Earning per km = 40 Rupees
Profit = (40-7) Rupees = 33 Rupees/Km
Total Earning = 22km x 33 Rupees = Rs. 726 (INR) profit on this ride
Maintenance expense = Rs. 30 (INR)
Total profit = You earning Rs. 696 (INR) on your ride to office by car pooling (critical driving factor)
Km/fuel expenses data and GPS location can be tracked from OBD II tracker in car
*
*

12. Competitive Benchmarking
Avijit Chinara
UX Designer
Competitive benchmarking is a process to set benchmark for your offerings by comparing successful
competitors who provides similar type of service or products.
* To understand the current offerings by current carpooling apps to set the benchmark, I did a competitive benchmarking on Zify, ePoolers, Bla Bla Car, Orahi
After conducting competitive benchmarking got to know. Most of the apps
face a big problem that is lack of active members. Also some apps like zify
carpool user interface is very slow and login process takes more than 3
min,which is not acceptable for a better user experience. But some apps like
orahi carpool added considerable user friendly feature to make car pooling
effortless.
To design a better solution than these apps needs to understand there
features and offerings and set a benchmark for our app functionalities and
offerings.
* Considering time provided for assignment. This is not a full fledge
competitive analysis but just to show as a part of design process .

13. Scenario 1
Mr. Parida is an energetic, tech savvy,
non smoker and thoughtful person. He
likes to travel with same mentality
people. He loves doing painting and have
interest in politics, sports and
environment.
He was looking for regular traveler
rather than one day traveler.
Avijit Chinara
UX Designer
Task flow to satisfy users requirement for specific scenario
Task 1
Using the mobile app, the user should be able to easily search for
people interested in carpool. The app should be user friendly,
minimalistic and yet information rich.
OnetimeLogin
Register
Find likeminded
peoplefor specific
location
Verify details of co-
passengers – invite to pull
Verify carpooling
details & your profit
Start the ride

14. High-level Information Architecture
Avijit Chinara
UX Designer
Information architecture is the structure of application. It defines scheme, mapping and navigation
App icon Login/Registration Page
Landing Page Co-passengers view
My Profile
My Groups
My Wallet
Trip History
Logout
Need enhancement in information architecture to accommodate all functionalities

15. Paper Prototypes
Simple fun friendly login screen.
Login with Facebook or using email and
phone number with call based verification
system
Earned Rs. 550
while travelling to
office.
Critical driving
factor
Yours & vehicles basic information
Your details, passengers
preferences, liking and banking
details for personalized carpooling
service
Login One time Registration Details & Specifications

16. Paper Prototypes
Enter travel details, to find carpooling
partners
Travel Details
As per GPS location & route selection this
screen will display people available for
carpooling
Car pooling person details, Rating,
feedbacks,
Actions – Invite, Message, Call
Trip details, Last login
Preferences & likings
Avijit Chinara
UX designer - HPE
Ready to drive in – 10 min
Invite / Cancel option

17. Carpooling Details
Complete Carpooling details
Carpooling details
Edit / Cancel
Option
Passenger details
Profit Details to
attract car owners

18. High Fidelity Mockups Samples
Login/Registration Page Plan Your Carpool Invite People travelers Detail Page
* This is initial version of design. It can be improvised.

19. Thank You
Avijit Chinara - Mob: 8904776064
Email: avijit.info@yahoo.in