Seminar at Software University Bulgaria, Sofia 13th October 2015 --This is a modified version of the original presentation. ( Additional slides have been added.)

1. Confidential
13th October 2015,
Software University
Am I a Business
Intelligence Hound?

2. 2
Speakers
Stanislava Tropcheva
Ani Vasileva
in/tropcheva Blog: tropcheva.com
BI Consultant in Adastra Bulgaria
 10 + years in IT
 6 years in BI
 BI technologies: OBIEE, SAP Business Objects, MS SQL Server BI
 Databases: Oracle, Netezza, DB2, MS SQL Server
BI Developer in Adastra Bulgaria
 3+ years in IT and BI
 BI technologies: Tableau, QlikView, MicroStrategy
 Databases: MS SQL Server , Oracle, MySQL

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Presentain: How to use it?
 Link:
presentain.com/stanislava_tropcheva
 Request followup
 Ask question
 View current slide (and share it )
 Request presentation slides

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Our Objectives … or what we’ll give you
 To touch to the surface of BI
 To understand why BI is so helpful
 To try yourself

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Agenda
 Business Intelligence (BI) Overview and Discussion
 Data Visualization
 BI Architecture
 Demo – BI and Decisions Making: GA, Tableau
 Gartner Magic Quadrant for BI & Analytics Platforms
 Try it yourself
 Crossword Game
 Are you a Business Intelligence Hound?
 Q&A

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What is BI up to you?
“Be what?”

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Hans Rosling: The River of Myths
https://www.youtube.com/watch?v=lYpX4l2UeZg

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What is BI after Hans Rosling?
“Ohhh, it’s cool, isn’t it?”

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BI is not an oxymoron!
 Found missing
 Clearly misunderstood
 Business Intelligence
 Same difference
 Terribly pleased
 Pretty ugly
 Random order
 New Tradition

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HOWARD DRESNER (1992), Gartner Group - coined the phrase 'Business Intelligence‘

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HOWARD DRESNER, Gartner Group - coined the phrase 'Business Intelligence‘, 1992
Technology Rain
Decisions,
based on facts

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“I have to make a decision …”
What is Business Intelligence
Which is The key?

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“I have to make a decision …”
What is Business Intelligence
Intuition … !?

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“I have to make a decision …”
What is Business Intelligence
Reality Facts & Numbers

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Similarities between Pilot cabin & BI …
Data exists ,
but … needs
Information
Visualization
transforms
data into
Information
Information
becomes
Knowledge
Knowledge
powers
Decisions
… and again
Data

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“I have to make a decision …”
What is Business Intelligence
“If you can’t measure it, you can’t manage it…”
Peter Drucker

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Where BI is applicable
… and …
Why it is so important?

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Everywhere … It Surrounds us
Healthcare
Pharmaceutical
Government
Education & Research
Retail
Transportation & Travel
Manufacturing
Telecommunications
Banking & Finance
Energy
Information & Technology
Media & Entertainment

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Anything strange?
Liu Bolin

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Staeckler

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Q1: Which items had higher sales in 2014?
Viz 1 or Viz 2

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Q2: Which of these 5 countries was the most crowded
in 2012? Compare the countries with each other.
Viz 1 or Viz 2

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Q3: Whisky or wine do our clients prefer?
Viz 1 or Viz 2

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Color Blindness – Do’s and Don'ts

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Red - OK

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Red and Green

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Blue and Green

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Blue and Yellow - Great

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Think with your
S
Few, S. (2004). Now You See It: Simple Visualization Techniques for Quantitative Analysis

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Very Precise
 Length
 2-d Position
Few, S. (2004). Now You See It: Simple Visualization Techniques for Quantitative Analysis

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Not Very Precise
 Width
 Size
 Intensity
 Blur
Few, S. (2004). Now You See It: Simple Visualization Techniques for Quantitative Analysis

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DEMO

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My prediction was:

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My prediction was:

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Google Analytics - Overview

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1. Audience – Users Flow

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2. Acquisition – All Traffic

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3. Behavior – In-page Analytics

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Let’s See GA Data with Tableau

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Give Tableau Access to GA

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Select Date Range, Dimensions and Measures

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Start Exploring Your Data

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1. Source Dashboard

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2. Target Dashboard

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3. OSs and Browsers

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4. Devices and Screen Resolution

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5. Data Blending

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Make a Decision – Bye, bye WP. Hello, Blog

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Custom Blog – Problem

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Discover Business Intelligence systems
Business Question:
CEO says: “We need to increase our sales”
Marketing Manager says: “In order to do that I need an information about
the most sold products. Who can provide us with this information… because
we have it on our servers, don’t we?”
IT Manager says: “Yes, the data is there … BUT … it is not in the right
structure so that to have the answer immediately ….I need between 20-30
days to extract this information from the data”
Data ≠ Information

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What stays behind BI?
Discover Business Intelligence systems ...

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What stays behind BI?
Data Warehouse
“digital” warehouse, storing all of the company’s information
(daily + historical)
Consolidate the information in one centralized place
Used for reporting & data analysis, so that to detect changes and
tendencies
Based on dimensional modeling (Facts & Dimensions)
Allow easy and fast access to company’s information

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… but how we build
DW?

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What stays behind BI?
Extract Transform Load
… by ETL processes:
 Extract the data from OLTP systems
 Transform it
 Load it into the Data Warehouse

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… but how to see what
we have in DW?

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What stays behind BI?
OLAP, Reports, Dashboards…
 OLAP Cubes
 Reports
 Dashboards
 etc.

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2015 Gartner Magic Quadrant for BI & Analytics
Platforms

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Try it yourself 
https://public.tableau.com/profile/tropcheva#!/
vizhome/BILeaders2015-
TrialsFreeVersions/BILeaders2015

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Try it yourself 

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Discover Business Intelligence Systems
 https://crosswordlabs.com/view/discover-business-intelligence-
systems

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Attention:
Last Question

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Q&A

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Questions from the Public
 Кои инструменти са безплатни за персонални цели?
(Translated: “Which tools are free for Personal Purposes?”)
 Which tools do you use most often say SQL, data mining
software, statistical software other.
 What is the most suitable background for such a career?
 What is the difference between BI , data science and data
mining?

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Questions from the Public that we haven’t time
to answer
 Какви са тенденциите за развитието на BI
(Translated: “What are the trends in the BI development?”)
 What about NoSQL (i.e. graph databases) ? Is it used in
business?

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And…Our Favorite Question
Отлична презентация, благодаря! :)
Translated: “Excellent presentation, thank you! :)”

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Thank you!
 Adastrian BI Hounds 

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Reference List
 https://docs.google.com/document/d/1N0Os2fUQKJMT5J3enJ
7QTOiMryuokBN6ZW19lEZSJ4M/edit?usp=sharing