Is the "Paid, Owned, Earned" media model outdated? Is content really the King? No, Context is. We need to step away from our perceptions and find ways to win in the choice based marketing economy.

1. FROM SOCIAL MEDIA ROCK
STAR TO FEATURE FILMS
Adding context to your Strategy

2. “Let’s do a
contest
and give
away a
couple of
iPADS...”
*BASIC SOCIAL MEDIA STRATEGY

4. MEDIA IS

5. MEDIA IS
PAI
D

6. MEDIA IS
PAI
D
A R NED
E

7. MEDIA IS
PAI
D
A R NED
E O
WNED

8. MEDIA IS
PAI
D
NOT
A R NE
ANYMORED
E O
WNED

10. NOW MEDIA IS

11. NOW MEDIA IS
OIC E
C H

12. NOW MEDIA IS
OIC E
C H
BASE
D

13. THIS MEANS

14. CONTENT ISN’T THE KING

15. CONTEXT IS THE KING

16. THE DEFINITION
CONTEXT/CONTEXTUAL
The circumstances that form the setting for
an event, statement or idea and in terms of
which it can be fully understood
HELGE TENO

17. People choose to
engage or not. Our
goal should be to
create deliberate
and appreciated
value through our
actions and our
content.
*CONTEXT BASED SOCIAL MEDIA STRATEGY

18. We don’t have to keep
competing for the
perfect punch line. We
have to ignite
conversations and
thus connections. We
need to create
experiences for our
audience.

19. BRANDS NEED TO
CREATE AREAS OF
PARTICIPATION

20. THE TASK
OWN THE EXPERIENCE
You have to be there and shape the values
where it matters. You have to use the
experiences in order to enhance the
connections and gain measurable ROI.

21. You shouldn’t care
about interrupting or
overselling your
product. It’s about
adding value to the
experience and
making it easier for
people to connect
with your brand.

22. Through contextual
value everything will
start to become
interesting and you
will be able to create
platforms for people
to connect and
collaborate and be a
part of the experience.

23. THE FEATURES
THE GREAT ESCAPE
Images are from the movie “The Great
Escape. The movie illustrates how a great
plan without a good strategy doesn’t quite
cut it.

24. THANK YOU
Created By
Stavros Kontaktsis
http://about.me/stakon