If Context is the King, the MVP is Content Marketing

1. If Context is the KING
the MVP is…
Content Marketing
Don’t worry about losing. Think about winning
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2. It’s engaging with people about what they
like, in a way that serves the purpose and
ideals of the brand
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3. It’s the evolution of advertising
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4. It’s more efficient, effective and likeable
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5. Content Marketing is not about price tags
It focuses on consumer experience and
not on product information
.Content Marketing is not about price tags
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6. It’s engaging our community
around an idea instead of a product
.It’s not about tactics or campaigns that you can
start and stop all over again
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7. Content Marketing generates traffic
without selling
.It isn’t a press release served as a blog post
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8. Content marketing is nothing new
.Companies have been creating and distributing
content for many years
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9. .Using content to sell isn’t selling
.It isn’t advertising
.It isn’t push marketing

10. It’s a pull strategy
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11. It’s the Strategy of being always ready to train
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12. …of being useful
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13. …of being exciting, friendly, fun,
attractive
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14. …and always willing to help
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15. It’s not about “buying” attention
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16. It’s not about begging for attention
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17. It’s about being attentive by providing online
free content that is both interesting and
carrying value
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18. Content Marketing is not Clicks,
Retweets, Likes, +K’s, and +1′s
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19. It’s the strategic creation and sharing
of ideas, information, and resources
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20. Thank you
avakon.com
Prepared by George Anastasiou
g.anastasiou@avakon.com
@cronusA