When it comes to marketing KPI goal setting and planning, it isn't always clear to all team members as to how/why they are accountable to a target. This single-slide guide shows how a global organizational goal breaks down at the divisional/team marketing mix level to provide aggregate marketing channel goals.

1. Team 4Team 3Team 2Team 1
EventsWeb
60,0005,000 25,00010,000
45,000
Lists
15,000 15,000
25,000
?
4,000 1,000 3,000 7,000
Other
Divisional
Marketing
Mix
Aggregate
Channel
Goals
Divisional
Prospect
Goals
Guide to Setting Aggregate Marketing Channel Targets
Global
Organization
Goal
100,000 Prospects