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Social Media - from sceptic to convert

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aussiehome.com
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The document discusses using various social media platforms for business purposes. It outlines 5 things that can be done on social media that work: 1) creating Facebook community pages, 2) Facebook advertising, 3) using LinkedIn, 4) blogging, and 5) using Twitter, YouTube, and Foursquare. It emphasizes that social media allows businesses to network, connect with customers, and have conversations that sound human. While social media takes time, it is an important part of marketing.

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Social Media – from sceptic to convert { 5 things you can do that work } Charlie Gunningham Manager, reiwa.com
2Social Media / eGroup From sceptic to convert 1. Facebook community pages 2. Facebook advertising 3. LinkedIN 4. Blogging 5. Twitter, Youtube, Foursquare…
3Social Media / eGroup We’re tribal You network to meet up Stay in touch Have fun Socialise Share Connect
4Social Media / eGroup “Markets are conversations” conversations among humans sound human natural, uncontrived, honest public switch quickly tell ussomething! (then we might speak to you) business is only partof our lives, it’s all of yours The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Pub 1999 : read it for free at www.cluetrain.com
5Social Media / eGroup People say the darndest things
6Social Media / eGroup
7Social Media / eGroup
8Social Media / eGroup Linda Davis, Ledyard, CT MY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL! * yes, YOU DO HAVE TIME – prioritise * have RULES, build relationships Don’t be “that guy” that abuses it! 1. Facebook Business/Community Page
9Social Media / eGroup www.facebook.com/reiwa
10Social Media / eGroup www.facebook.com/aussiehome
11Social Media / eGroup Demographic targetting Include image Only 3/page 27mn views $4k 2. Facebook Ads
12Social Media / eGroup 3. LINKEDIN.COM Facebook for Professionals Worth having a profile Online CV Find people/companies 75 million members +
4. Blogging You’re asking the wrong question, but since you asked… Makes your site interactive Be the expert Better Traffic & SEO to your site Fun, empowering for you/staff Listen + Learn from your public Gather interesting content What goes around comes around
14Social Media / eGroup Blogs … fantastic for Google Juice!
15Social Media / eGroup 5. Twitter and the rest … Broadcast the conversation Be found Best s/engine?
16Social Media / eGroup http://twitter.com/aussiehome
17Social Media / eGroup http://twitter.com/reiwa
18Social Media / eGroup
19Social Media / eGroup www.youtube.com/aussiehometv
20Social Media / eGroup Foursquare App > www.foursquare.com
21Social Media / eGroup
22Social Media / eGroup from sceptic to convert FREE – but time consuming CAN’T do it all, so… Outsource? WIIFT? Rules? It’s just PART of your marketing (but important)

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Social Media - from sceptic to convert

  • 1. Social Media – from sceptic to convert { 5 things you can do that work } Charlie Gunningham Manager, reiwa.com
  • 2. 2Social Media / eGroup From sceptic to convert 1. Facebook community pages 2. Facebook advertising 3. LinkedIN 4. Blogging 5. Twitter, Youtube, Foursquare…
  • 3. 3Social Media / eGroup We’re tribal You network to meet up Stay in touch Have fun Socialise Share Connect
  • 4. 4Social Media / eGroup “Markets are conversations” conversations among humans sound human natural, uncontrived, honest public switch quickly tell ussomething! (then we might speak to you) business is only partof our lives, it’s all of yours The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Pub 1999 : read it for free at www.cluetrain.com
  • 5. 5Social Media / eGroup People say the darndest things
  • 8. 8Social Media / eGroup Linda Davis, Ledyard, CT MY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL! * yes, YOU DO HAVE TIME – prioritise * have RULES, build relationships Don’t be “that guy” that abuses it! 1. Facebook Business/Community Page
  • 9. 9Social Media / eGroup www.facebook.com/reiwa
  • 10. 10Social Media / eGroup www.facebook.com/aussiehome
  • 11. 11Social Media / eGroup Demographic targetting Include image Only 3/page 27mn views $4k 2. Facebook Ads
  • 12. 12Social Media / eGroup 3. LINKEDIN.COM Facebook for Professionals Worth having a profile Online CV Find people/companies 75 million members +
  • 13. 4. Blogging You’re asking the wrong question, but since you asked… Makes your site interactive Be the expert Better Traffic & SEO to your site Fun, empowering for you/staff Listen + Learn from your public Gather interesting content What goes around comes around
  • 14. 14Social Media / eGroup Blogs … fantastic for Google Juice!
  • 15. 15Social Media / eGroup 5. Twitter and the rest … Broadcast the conversation Be found Best s/engine?
  • 16. 16Social Media / eGroup http://twitter.com/aussiehome
  • 17. 17Social Media / eGroup http://twitter.com/reiwa
  • 19. 19Social Media / eGroup www.youtube.com/aussiehometv
  • 20. 20Social Media / eGroup Foursquare App > www.foursquare.com
  • 22. 22Social Media / eGroup from sceptic to convert FREE – but time consuming CAN’T do it all, so… Outsource? WIIFT? Rules? It’s just PART of your marketing (but important)