Are you looking to scale your online business? If so, you’ve come to the right place. Your online business is like a child. In order for it to grow strong and healthy, you need to feed and take care of it. Umm, aren’t we talking about a business here? Yes, and the same principles apply. How do you feed a business? By investing in it. For starters, there's the platform your site will be built on. More than that, your website design can also come from a template (cheaper) or be customized (more expensive) with your audience in mind. You also have the option of optimizing for mobile devices (not really an option, it's a must), running ads for your store, and maybe even getting an app. Moving on, how do you take care of an online business? Simple, by automating tasks that reduce errors and ensure efficiency, joining social media to start a conversation with your audience, and embarking on an SEO campaign that will hopefully land you on Google's highly coveted first page. Do all of these things and you’ll have a recipe for growth. Presented by http://www.aumcore.com/

1. 10 Hacks Used to Scale
Your Online Business
February 2017

2. 1: Choose the eCommerce Platform That’s Best for You
There are A LOT of eCommerce platforms out there, and with so many choices, it might be easier to choose one of the
top platforms even though it might not be the best for you. With this in mind, it’s best to look for the ones that are not
only in your price range, but also the ones that match your coding experience.
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3. 2: Automate Your Business
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Have you ever heard the expression, “I’m only human”? If
so, you know it means to be human is to err. And as
humans, we do tend to make a lot of mistakes. Enter
computers and software that automate our lives and
minimize errors.
Automation ensures efficiency and reliability. As much as
you would like to believe that no one does this or that
better than you, the truth is that a computer just might.
Nowadays you can automate almost anything from
payments to maintenance logs. Better yet, keep on reading
and find out how you can use automated emails to increase
your revenue!

4. 3: Invest Wisely
Owning an online business, actually, owning any business,
involves investing. Apart from the obvious investment in
inventory that you hope to sell, you have to invest in an
eCommerce platform to host your store, advertising, and a
host of other things that can make or break you. The key
here is to do your research before investing. Will advertising
help? Yes, without a doubt. But, you have to make sure
you’re investing in the right ad type for your audience. The
same goes for other things like a mobile app. While it would
be wonderful to have one, can your business actually profit
from it? After all, your goal is to increase your ROI.
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5. 4: Utilize Email
Email can be used for a variety of things. For starters, there’s email marketing. And in case you didn’t know, companies
who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase
cycle. For increased engagement and open-rates, you can also personalize the email with their name (trust me on this
one, it does wonders).
Emails can also be utilized as a reminder that you’re still around (as long as you don’t bombard your customers with
them), and as automated messages that send when a checkout cart is dropped.
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6. 5: Design Your Website with Your Audience in Mind
Your target audience has a personality, gender, age range, and a myriad of other traits that can be represented in your
website’s design.
● Content layout: younger crowds tend to prefer full-width layouts with a lot of flash while older crowds prefer
information to flash
● Color choice: colors evoke emotions and represent certain things for different people and cultures
● Font choice: certain fonts are more playful and informal than others (don’t use comic sans if you’re designing a
website for a law firm)
Interested? Read over this case study to see how Chesapeake Bay Candle’s redesigned website led to a drastic increase in
conversions that more than exceeded their expectations.
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7. 6: Join Social Media
There are 1.65 billion active mobile social media accounts and 1 million accounts created every day. You’re truly missing
out if you’re not using social media to scale your online business. If you have an eCommerce business you can even sell
products straight from Facebook, Twitter, Pinterest, and other social media platforms.
Social media also serves to keep the conversation going between you and your customers. This is especially true for
platforms like Twitter, in which users can ‘tweet’ at brands whenever they’re having issues or simply want to say hi.
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8. 7: Optimize for Mobile
Nowadays, mobile-friendly is not enough. Mobile-friendly is
the bare minimum needed to pass Google’s tests, and it’s
basically just a slimmed down version of a desktop site.
What you want is a website with a responsive design that
reformats and restructures content for ANY device, be it a
mobile phone or tablet.
Responsive designs have the added benefit of improving
user experience (UX), thereby increasing the chances of
making a sale. At the end of the day, if your audience is
using their phone to find you, shouldn’t you improve their
journey from the landing page to the checkout button?
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9. 8: Advertise on Mobile
80% of Internet users own a smartphone and a majority of
people are spending more time on mobile devices than
desktops. In other words, don’t waste time advertising on
desktops when the real market is on the palm of your hand.
Keep in mind that mobile ads vary as much as the goals
they accomplish. Here’s a brief list of the most popular ad
types:
● Banner ads: static ads in the top or bottom of the page
and the most popular ad type of the group
● Interstitial Ads: interactive and display across the
screen
● Expandable ads: start as banner ads that expand to
interstitials when clicked on
● Native ads: look like page content and increase UX
● Video ads: provide high engagement but can be
intrusive
Check out this post for more information on mobile ads.
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10. 9: Get an App
Continuing the mobile are mobile apps. Does your
competition have a mobile app? If so, you want to catch up
and compete with them. If not, use this as an opportunity
to surpass them. The fact is that conversions on apps are
120% higher than on mobile web, and shoppers also
browse 286% more products on apps than mobile web.
Get a chatbot that works 24/7 and improves your customer
service as you sleep. Implement a benefits program that
rewards loyal customers while incentivizing others to join as
well. Offer discounts and promotions that keep customers
coming back for more.
Look over this case study to see how ScriptSave WellRx was
named as one of the top “10 Apps Increasing Healthcare
Access For Low-Income Patients” by Mashable shortly after
its release.
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11. 10: Search Engine Optimization
Ahh, good ol’ SEO. SEO is one of the most important things
you can do to grow your online business. Why? Because it can
land you on the first page of SERPS (search engine result
pages). Embarking on an SEO campaign is something that you
can do yourself, but it’s recommended to seek a digital
marketing agency for noticeable results. As an added note,
voice search is drastically increasing, so it’s a good idea to not
only account for text queries that are shorthand and focus on
keywords, but also voice queries that are more eloquent and
contextual (utilize long-tail keywords such as ‘best coffee
shop in NYC’ as opposed to ‘coffee shop NYC’).
Take a look at this case study to see how Knorr® landed on
Google’s first page and increased US organic growth by 250%
and global organic growth by 300%.
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12. Connect with us on Social Media and start sharing your ideas!
@Aumcore
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(212) 776-1414
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13. ©2017 AUMCORE. ALL RIGHTS RESERVED.
The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to
be shared or disclosed without prior authorization.