Users Search More and More Savvy by Augustine Fou PhD
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Mobile Video Ecosystem by Dr Augustine Fou Chief Digital Officer
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The ANA RFP for an update to the supply chain transparency study from the ISBA in 2020 is not even asking the right questions; here's my view. Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v finalDr. Augustine Fou - Independent Ad Fraud Researcher
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.Impact of Loss of 3P Cookies on Publishers' Ad Revenue
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Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud. Checking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analyticsDr. Augustine Fou - Independent Ad Fraud Researcher
from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudtersFour types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020Dr. Augustine Fou - Independent Ad Fraud Researcher
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectivelyFouAnalytics DIY site media analytics fraud detection baked in
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The ANA RFP for an update to the supply chain transparency study from the ISBA in 2020 is not even asking the right questions; here's my view. Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v finalDr. Augustine Fou - Independent Ad Fraud Researcher
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.Impact of Loss of 3P Cookies on Publishers' Ad Revenue
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Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud. Checking abnormal referrer traffic in google analytics
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from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudtersFour types of digital ad spend updated august 2020
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FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectivelyFouAnalytics DIY site media analytics fraud detection baked in
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Alternative to ANA's end to end supply chain transparency study v final
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Users Search More and More Savvy by Augustine Fou PhD
- 1. Augustine Fou- 1 - Users search more Google reports more than 3 billion searches per day Source: Business Insider 2012
- 2. Augustine Fou- 2 - Users search more often Users rely on search even more frequently. Source: Pew Internet March 2012
- 3. Augustine Fou- 3 - Source: Chitika, Jan 2012 Users search more savvy • Users are searching longer terms • Average query word count is greater than 4 words, in 2012
- 4. Augustine Fou- 4 - Users search longer keywords Long tail terms imply users type longer phrases to get more accurate search results. Source: Optify 2012