1. Movie Revenue
Half-life
Dr. Augustine Fou
http://linkd.in/augustinefou
Marketing Science Consulting Group, Inc.
-1- 1 Augustine Fou

2. Revenue Half-life
-2- Augustine Fou

3. Revenue Half-life by Day
Figure 1 Daily box office gross
for Mamma Mia! in the US
Source: Research Into Film 2010
-3- Augustine Fou

4. Dr. Augustine Fou – Chief Digital Strategist
“I study trends and advise clients on
getting on trend or in front of them,
rather than fall victim to them. These
insights drive innovation of the
product or the business itself. ”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
- 4 - @acfou Augustine Fou
Augustine Fou

5. Appendix
Daily blog postings for a movie – important signal to measure the movement of
Purchase intention
Source: iopscience.iop.org
-5- Augustine Fou

6. Appendix
Daily blog postings for a movie – important signal to measure the movement of
Purchase intention
Source: iopscience.iop.org
-6- Augustine Fou

7. Appendix
Daily blog postings for a movie – important signal to measure the movement of
Purchase intention
Source: iopscience.iop.org
-7- Augustine Fou

8. Appendix
Daily blog postings for a movie – important signal to measure the movement of
Purchase intention
Source: iopscience.iop.org
-8- Augustine Fou

9. Appendix
Daily blog postings for a movie – important signal to measure the movement of
Purchase intention
Source: iopscience.iop.org
-9- Augustine Fou

10. Appendix
Daily blog postings for a movie – important signal to measure the movement of
Purchase intention
Source: iopscience.iop.org
- 10 - Augustine Fou

11. Appendix
Blog postings for each film can be distinguished into: positive, negative and
neutral opinions
Source: iopscience.iop.org
- 11 - Augustine Fou