search volume trends can even be a good indicator of stock price performance trends

1. Ugg Boots peak
2011
dip
2009
trendline
October 31, 2012 1

2. Stock Price Correlation
peak
2011
Deckers Outdoor Corp
(NASDAQ:DECK)
trough
2009
October 31, 2012 2

3. Ugg is Ugh!
Deckers Outdoor Corp
(NASDAQ:DECK) -75% in 1 yr
October 31, 2012 3

4. Latest Earnings Disaster
Deckers Outdoor Corp
(NASDAQ:DECK) -16% October 26, 2012
NEW YORK -- No love for Uggs: Shares
of the sheepskin boots maker, Deckers
Outdoor Corp., tumbled 16 percent
Friday to a three-year low because
consumers have turned away just before
the start of the holiday shopping season.
The company on Thursday slashed its
outlook for the rest of the year after its
third-quarter profit dropped 31 percent.
October 31, 2012 4

5. So What?
“Search volume trends are even a
good indicator of stock performance
trends in cases where companies
have narrow product lines.”
- Dr. Augustine Fou
October 31, 2012 5

6. Dr. Augustine Fou – Chief Digital Strategist
“I advise clients on innovating their way
out of demand and stock performance ruts;
and this means more than just doing more
marketing.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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LinkedIn: http://www.linkedin.com/in/augustinefou
October 31, 2012 6
acfou@mktsci.com