SlideShare uma empresa Scribd logo

TV Ad Load versus Video Ad Load 2014 Augustine fou

•
•
Dr. Augustine Fou - Independent Ad Fraud Researcher
Dr. Augustine Fou - Independent Ad Fraud Researcher

TV programs contain a lot more ads (23 - 30% ad load) than online videos (5% ad load).

Marketing
1 de 1
January 2015 / Page 0marketing.scienceconsulting group, inc. Dr. Augustine Fou TV Ad Load vs Online Video Ad Load • For every 30 minute episode, there are about 9 mins of ads • For every 60 minute episode, there are about 19 mins of ads Viewers watched 1,067 minutes of online video in March 2014 (17.8 hours/mo or 36 mins per day); Video ads were 5.4% of all minutes spent viewing video online. TV Ad Load 23-30% Online Video Ad Load is 5.4%

Recomendados

Ete 04
Ete 04Ete 04
Ete 04Edwin Vargas
 
La Lluita Per Salvar El Mon
La Lluita Per Salvar El MonLa Lluita Per Salvar El Mon
La Lluita Per Salvar El MonKimiPrats
 
Mujerdeverdad...
Mujerdeverdad...Mujerdeverdad...
Mujerdeverdad...Mente Cuantica
 
Kulturarv i Second Life
Kulturarv i Second LifeKulturarv i Second Life
Kulturarv i Second LifeArkivformidling
 
Mudanças Minas GeraisPpt of agiliza
Mudanças Minas GeraisPpt of agilizaMudanças Minas GeraisPpt of agiliza
Mudanças Minas GeraisPpt of agilizaagilizamudancas
 
Welcome to Design Build Consultants Inc.
Welcome to Design Build Consultants Inc.Welcome to Design Build Consultants Inc.
Welcome to Design Build Consultants Inc.Design Build Consultants Inc.
 
23.12.07 Assemblea Consultores
23.12.07 Assemblea Consultores23.12.07 Assemblea Consultores
23.12.07 Assemblea ConsultoresComunicaió i Imatge FeS Catalunya
 
27.06.08 CNE FeSCAT
27.06.08 CNE FeSCAT27.06.08 CNE FeSCAT
27.06.08 CNE FeSCATComunicaió i Imatge FeS Catalunya
 

Recomendados

Ete 04
Ete 04Ete 04
Ete 04Edwin Vargas
 
La Lluita Per Salvar El Mon
La Lluita Per Salvar El MonLa Lluita Per Salvar El Mon
La Lluita Per Salvar El MonKimiPrats
 
Mujerdeverdad...
Mujerdeverdad...Mujerdeverdad...
Mujerdeverdad...Mente Cuantica
 
Kulturarv i Second Life
Kulturarv i Second LifeKulturarv i Second Life
Kulturarv i Second LifeArkivformidling
 
Mudanças Minas GeraisPpt of agiliza
Mudanças Minas GeraisPpt of agilizaMudanças Minas GeraisPpt of agiliza
Mudanças Minas GeraisPpt of agilizaagilizamudancas
 
Welcome to Design Build Consultants Inc.
Welcome to Design Build Consultants Inc.Welcome to Design Build Consultants Inc.
Welcome to Design Build Consultants Inc.Design Build Consultants Inc.
 
23.12.07 Assemblea Consultores
23.12.07 Assemblea Consultores23.12.07 Assemblea Consultores
23.12.07 Assemblea ConsultoresComunicaió i Imatge FeS Catalunya
 
27.06.08 CNE FeSCAT
27.06.08 CNE FeSCAT27.06.08 CNE FeSCAT
27.06.08 CNE FeSCATComunicaió i Imatge FeS Catalunya
 
Computador
ComputadorComputador
ComputadorLaura Laura
 
Virus informaticos
Virus informaticosVirus informaticos
Virus informaticosManuel Cruz
 
Wielkanoc
WielkanocWielkanoc
WielkanocMary_J
 
AAAriRRRichi
AAAriRRRichiAAAriRRRichi
AAAriRRRichiAAAriRRRichi
 
Tema 8 ppt acabado
Tema 8 ppt acabadoTema 8 ppt acabado
Tema 8 ppt acabadoMayMendoza
 
Tof: Geen Woorden, Maar Feiten
Tof: Geen Woorden, Maar FeitenTof: Geen Woorden, Maar Feiten
Tof: Geen Woorden, Maar Feitendpekel
 
Er&Irverbs
Er&IrverbsEr&Irverbs
Er&IrverbsAngela Bonds
 
Monografia tema1 claudio_jaloretto
Monografia tema1 claudio_jalorettoMonografia tema1 claudio_jaloretto
Monografia tema1 claudio_jalorettosandrogon
 
16.06.08 CNE UGT CAT
16.06.08 CNE UGT CAT16.06.08 CNE UGT CAT
16.06.08 CNE UGT CATComunicaió i Imatge FeS Catalunya
 
30.10.08 Jornada Igualtat
30.10.08 Jornada Igualtat30.10.08 Jornada Igualtat
30.10.08 Jornada IgualtatComunicaió i Imatge FeS Catalunya
 
Tema 5 embalaje (1)
Tema 5 embalaje (1)Tema 5 embalaje (1)
Tema 5 embalaje (1)yoliiz
 
Tumblr Blogok
Tumblr BlogokTumblr Blogok
Tumblr BlogokJaegerturk Blogisztánból
 
Palat De Lrey
Palat De LreyPalat De Lrey
Palat De Lreyguestbd1e4
 
apresentação teste
apresentação testeapresentação teste
apresentação testeAlexandre de Vicencio
 
Manuel
ManuelManuel
ManuelGeneracionsTIC
 
Hazrat ameer moaviyyah khalifa rashid syed muhammad hashmi mian
Hazrat ameer moaviyyah khalifa rashid syed muhammad hashmi mianHazrat ameer moaviyyah khalifa rashid syed muhammad hashmi mian
Hazrat ameer moaviyyah khalifa rashid syed muhammad hashmi mianMuhammad Tariq
 
Theft2014
Theft2014Theft2014
Theft2014Miss Hart
 
Boas praticas agropecuarias bovinos de corte (brazil)
Boas praticas agropecuarias bovinos de corte (brazil)Boas praticas agropecuarias bovinos de corte (brazil)
Boas praticas agropecuarias bovinos de corte (brazil)razasbovinasdecolombia
 
Forensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdfForensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdfDr. Augustine Fou - Independent Ad Fraud Researcher
 
Q1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMMQ1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMMDr. Augustine Fou - Independent Ad Fraud Researcher
 
Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chartDr. Augustine Fou - Independent Ad Fraud Researcher
 

Mais conteúdo relacionado

Destaque

Virus informaticos
Virus informaticosVirus informaticos
Virus informaticosManuel Cruz
 
Wielkanoc
WielkanocWielkanoc
WielkanocMary_J
 
Tema 8 ppt acabado
Tema 8 ppt acabadoTema 8 ppt acabado
Tema 8 ppt acabadoMayMendoza
 
Tof: Geen Woorden, Maar Feiten
Tof: Geen Woorden, Maar FeitenTof: Geen Woorden, Maar Feiten
Tof: Geen Woorden, Maar Feitendpekel
 
Monografia tema1 claudio_jaloretto
Monografia tema1 claudio_jalorettoMonografia tema1 claudio_jaloretto
Monografia tema1 claudio_jalorettosandrogon
 
Tema 5 embalaje (1)
Tema 5 embalaje (1)Tema 5 embalaje (1)
Tema 5 embalaje (1)yoliiz
 
Hazrat ameer moaviyyah khalifa rashid syed muhammad hashmi mian
Hazrat ameer moaviyyah khalifa rashid syed muhammad hashmi mianHazrat ameer moaviyyah khalifa rashid syed muhammad hashmi mian
Hazrat ameer moaviyyah khalifa rashid syed muhammad hashmi mianMuhammad Tariq
 
Boas praticas agropecuarias bovinos de corte (brazil)
Boas praticas agropecuarias bovinos de corte (brazil)Boas praticas agropecuarias bovinos de corte (brazil)
Boas praticas agropecuarias bovinos de corte (brazil)razasbovinasdecolombia
 

Destaque (18)

Computador
ComputadorComputador
Computador
 
Virus informaticos
Virus informaticosVirus informaticos
Virus informaticos
 
Wielkanoc
WielkanocWielkanoc
Wielkanoc
 
AAAriRRRichi
AAAriRRRichiAAAriRRRichi
AAAriRRRichi
 
Tema 8 ppt acabado
Tema 8 ppt acabadoTema 8 ppt acabado
Tema 8 ppt acabado
 
Tof: Geen Woorden, Maar Feiten
Tof: Geen Woorden, Maar FeitenTof: Geen Woorden, Maar Feiten
Tof: Geen Woorden, Maar Feiten
 
Er&Irverbs
Er&IrverbsEr&Irverbs
Er&Irverbs
 
Monografia tema1 claudio_jaloretto
Monografia tema1 claudio_jalorettoMonografia tema1 claudio_jaloretto
Monografia tema1 claudio_jaloretto
 
16.06.08 CNE UGT CAT
16.06.08 CNE UGT CAT16.06.08 CNE UGT CAT
16.06.08 CNE UGT CAT
 
30.10.08 Jornada Igualtat
30.10.08 Jornada Igualtat30.10.08 Jornada Igualtat
30.10.08 Jornada Igualtat
 
Tema 5 embalaje (1)
Tema 5 embalaje (1)Tema 5 embalaje (1)
Tema 5 embalaje (1)
 
Tumblr Blogok
Tumblr BlogokTumblr Blogok
Tumblr Blogok
 
Palat De Lrey
Palat De LreyPalat De Lrey
Palat De Lrey
 
apresentação teste
apresentação testeapresentação teste
apresentação teste
 
Manuel
ManuelManuel
Manuel
 
Hazrat ameer moaviyyah khalifa rashid syed muhammad hashmi mian
Hazrat ameer moaviyyah khalifa rashid syed muhammad hashmi mianHazrat ameer moaviyyah khalifa rashid syed muhammad hashmi mian
Hazrat ameer moaviyyah khalifa rashid syed muhammad hashmi mian
 
Theft2014
Theft2014Theft2014
Theft2014
 
Boas praticas agropecuarias bovinos de corte (brazil)
Boas praticas agropecuarias bovinos de corte (brazil)Boas praticas agropecuarias bovinos de corte (brazil)
Boas praticas agropecuarias bovinos de corte (brazil)
 

Mais de Dr. Augustine Fou - Independent Ad Fraud Researcher

Mais de Dr. Augustine Fou - Independent Ad Fraud Researcher (20)

Forensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdfForensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdf
 
Q1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMMQ1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMM
 
Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021
 
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
 
Still nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fouStill nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fou
 
Bad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiencyBad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiency
 
Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v finalAlternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v final
 
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad RevenueImpact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
 
Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018
 
Digital Media Trust Collaborative
Digital Media Trust CollaborativeDigital Media Trust Collaborative
Digital Media Trust Collaborative
 
Programmatic reach analysis 2021
Programmatic reach analysis 2021Programmatic reach analysis 2021
Programmatic reach analysis 2021
 
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy
 
Browser and OS Share Jan 2021
Browser and OS Share Jan 2021Browser and OS Share Jan 2021
Browser and OS Share Jan 2021
 
Checking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analyticsChecking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analytics
 
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad FraudHistory and Impact of Digital Ad Fraud
History and Impact of Digital Ad Fraud
 
Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020
 
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraudWhat CFEs can do about digital ad fraud
What CFEs can do about digital ad fraud
 
Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020
 
How to Use FouAnalytics For Marketers
How to Use FouAnalytics For MarketersHow to Use FouAnalytics For Marketers
How to Use FouAnalytics For Marketers
 
FouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked inFouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked in
 

Último

VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresLisa M. Masiello
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 

Último (20)

VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample Genres
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 

TV Ad Load versus Video Ad Load 2014 Augustine fou

  • 1. January 2015 / Page 0marketing.scienceconsulting group, inc. Dr. Augustine Fou TV Ad Load vs Online Video Ad Load • For every 30 minute episode, there are about 9 mins of ads • For every 60 minute episode, there are about 19 mins of ads Viewers watched 1,067 minutes of online video in March 2014 (17.8 hours/mo or 36 mins per day); Video ads were 5.4% of all minutes spent viewing video online. TV Ad Load 23-30% Online Video Ad Load is 5.4%