Three Screens The Third Screen in Marketing

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Dr. Augustine Fou - Independent Ad Fraud Researcher

This document outlines the natural evolution of media from television as the first screen, to the internet as the second screen, to mobile devices as the third screen. It also describes how media has evolved from one-way on television to two-way on the internet to many-way communication through mobile devices which allow users to always be on, informed, and connected.

Negócios Tecnologia

Three Screens
Television Internet Mobile

First Screen Second Screen Third Screen

http://bitly.com/augustinefou
3/23/2012 1

Natural Evolution of Media

Always on
Always informed
Always connected
banner ads search ads

One-way Media Two-way Media Many-Way Media

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2. Natural Evolution of Media Always on Always informed Always connected banner ads search ads One-way Media Two-way Media Many-Way Media http://bitly.com/augustinefou 3/23/2012 2