SlideShare uma empresa Scribd logo
1 de 14
The Shareverything
Economy
Dr. Augustine Fou
http://www.linkedin.com/in/augustinefou
January 10, 2013
Augustine Fou- 1 - @acfou
Zipcar
Augustine Fou- 2 - @acfou
“Wheels when
you want them.”
Car sharing,
when you don’t
need a car all
the time.
http://www.zipcar.com/
Uber (Car Sharing)
Augustine Fou- 3 - @acfou
Black car
service when
you want them;
using real-time
GPS location.
https://www.uber.com
Lyft (Car Sharing)
Augustine Fou- 4 - @acfou
“You tap to
request a ride, and
the app shows you
your driver’s
name, his rating by
past passengers
(out of five stars)
and photos of him
and his car. He
will probably greet
you with a friendly
fist-bump.”
https://lyft.me
Bicycle Sharing
Augustine Fou- 5 - @acfou
10,000 bikes
600 stations
Sponsored by Citi and
MasterCard.
http://citibikenyc.com/
FreshNeck
Augustine Fou- 6 - @acfou
https://freshneck.com/
Ties, cufflinks,
pocket squares for
monthly
subscriptions
Airbnb
Augustine Fou- 7 - @acfou
Share rooms
and apartments
for short stays
https://www.airbnb.com/
Rent The Runway
Augustine Fou- 8 - @acfou
Rent evening gowns and
other clothing for special
occassions.
http://www.renttherunway.com
Source: Business Insider, March 2014
Style Lend (clothing sharing)
http://stylelend.com/
About a year and a half ago, Duncan
came up with the idea of Style Lend
while traveling in Paris. She thought it
would be cool if she could borrow clothes
from a stylish Parisian, as opposed to
lugging around a massive bag of her own
clothes, Duncan tells Business Insider.
Enter Style Lend, a peer-to-peer
marketplace for lending and renting
designer dresses. It's the Airbnb of
clothes, basically: As a lender, you have
two options: Do-it-yourself (DIY) or
Concierge. With the DIY option, lenders
list their dresses, meet with the
borrowers, and take care of all the
cleaning. In turn, the DIY lenders get
70% of the rental price. With the
Concierge option, StyleLend takes care of
it all, from picking up the dresses, listing
them, delivering them, and dry cleaning
them. In turn, lenders keep 50% of the
rental price.
Augustine Fou- 9 - @acfou
Delivery Sharing
Augustine Fou- 10 - @acfou
http://www.gobarnacle.com/
Community of users
helping to deliver goods
DayUse-Hotels
Augustine Fou- 11 - @acfou
Hotel rooms by
the hour
http://www.dayuse-hotels.com
So What?
“There are some things you just don‟t
need to own, or have round-the-clock
access to. These categories lend
themselves to the „shareverything‟
economy; new mobile technology
enables this.”
- Dr. Augustine Fou
January 9, 2013 12
Dr. Augustine Fou – Chief Digital Strategist
January 9, 2013 13acfou@mktsci.com
“I analyze trends and advise
clients on leveraging them to
build sustainable competitive
advantage.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
Related Slideshares
Crowdsourcing, Crowdfunding, Fads?
By: Augustine Fou, March 26, 2012
Do Different: Experiential Marketing
By: Augustine Fou, October 22, 2012.
More Specialized, Not More Single-Purposed
By: Augustine Fou, December 6, 2012.
Augustine Fou- 14 -

Mais conteúdo relacionado

Mais de Dr. Augustine Fou - Independent Ad Fraud Researcher

Mais de Dr. Augustine Fou - Independent Ad Fraud Researcher (20)

Still nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fouStill nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fou
 
Bad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiencyBad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiency
 
Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v finalAlternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v final
 
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad RevenueImpact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
 
Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018
 
Digital Media Trust Collaborative
Digital Media Trust CollaborativeDigital Media Trust Collaborative
Digital Media Trust Collaborative
 
Programmatic reach analysis 2021
Programmatic reach analysis 2021Programmatic reach analysis 2021
Programmatic reach analysis 2021
 
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy
 
Browser and OS Share Jan 2021
Browser and OS Share Jan 2021Browser and OS Share Jan 2021
Browser and OS Share Jan 2021
 
Checking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analyticsChecking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analytics
 
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad FraudHistory and Impact of Digital Ad Fraud
History and Impact of Digital Ad Fraud
 
Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020
 
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraudWhat CFEs can do about digital ad fraud
What CFEs can do about digital ad fraud
 
Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020
 
How to Use FouAnalytics For Marketers
How to Use FouAnalytics   For MarketersHow to Use FouAnalytics   For Marketers
How to Use FouAnalytics For Marketers
 
FouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked inFouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked in
 
Investigating digital ad fraud spi virtual meeting
Investigating digital ad fraud   spi virtual meetingInvestigating digital ad fraud   spi virtual meeting
Investigating digital ad fraud spi virtual meeting
 
Fraud by Browser Study
Fraud by Browser StudyFraud by Browser Study
Fraud by Browser Study
 
Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1
 
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
 

Último

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 

Último (20)

Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 

The Shareverything Economy by Augustine Fou PhD

  • 1. The Shareverything Economy Dr. Augustine Fou http://www.linkedin.com/in/augustinefou January 10, 2013 Augustine Fou- 1 - @acfou
  • 2. Zipcar Augustine Fou- 2 - @acfou “Wheels when you want them.” Car sharing, when you don’t need a car all the time. http://www.zipcar.com/
  • 3. Uber (Car Sharing) Augustine Fou- 3 - @acfou Black car service when you want them; using real-time GPS location. https://www.uber.com
  • 4. Lyft (Car Sharing) Augustine Fou- 4 - @acfou “You tap to request a ride, and the app shows you your driver’s name, his rating by past passengers (out of five stars) and photos of him and his car. He will probably greet you with a friendly fist-bump.” https://lyft.me
  • 5. Bicycle Sharing Augustine Fou- 5 - @acfou 10,000 bikes 600 stations Sponsored by Citi and MasterCard. http://citibikenyc.com/
  • 6. FreshNeck Augustine Fou- 6 - @acfou https://freshneck.com/ Ties, cufflinks, pocket squares for monthly subscriptions
  • 7. Airbnb Augustine Fou- 7 - @acfou Share rooms and apartments for short stays https://www.airbnb.com/
  • 8. Rent The Runway Augustine Fou- 8 - @acfou Rent evening gowns and other clothing for special occassions. http://www.renttherunway.com
  • 9. Source: Business Insider, March 2014 Style Lend (clothing sharing) http://stylelend.com/ About a year and a half ago, Duncan came up with the idea of Style Lend while traveling in Paris. She thought it would be cool if she could borrow clothes from a stylish Parisian, as opposed to lugging around a massive bag of her own clothes, Duncan tells Business Insider. Enter Style Lend, a peer-to-peer marketplace for lending and renting designer dresses. It's the Airbnb of clothes, basically: As a lender, you have two options: Do-it-yourself (DIY) or Concierge. With the DIY option, lenders list their dresses, meet with the borrowers, and take care of all the cleaning. In turn, the DIY lenders get 70% of the rental price. With the Concierge option, StyleLend takes care of it all, from picking up the dresses, listing them, delivering them, and dry cleaning them. In turn, lenders keep 50% of the rental price. Augustine Fou- 9 - @acfou
  • 10. Delivery Sharing Augustine Fou- 10 - @acfou http://www.gobarnacle.com/ Community of users helping to deliver goods
  • 11. DayUse-Hotels Augustine Fou- 11 - @acfou Hotel rooms by the hour http://www.dayuse-hotels.com
  • 12. So What? “There are some things you just don‟t need to own, or have round-the-clock access to. These categories lend themselves to the „shareverything‟ economy; new mobile technology enables this.” - Dr. Augustine Fou January 9, 2013 12
  • 13. Dr. Augustine Fou – Chief Digital Strategist January 9, 2013 13acfou@mktsci.com “I analyze trends and advise clients on leveraging them to build sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou
  • 14. Related Slideshares Crowdsourcing, Crowdfunding, Fads? By: Augustine Fou, March 26, 2012 Do Different: Experiential Marketing By: Augustine Fou, October 22, 2012. More Specialized, Not More Single-Purposed By: Augustine Fou, December 6, 2012. Augustine Fou- 14 -