Social Media Ad Spend Desktop vs Mobile National vs Local by Augustine Fou
•
1 gostou•11,328 visualizações
mobile share of social media ad spend is still low but growing rapidly
Recomendados
Recomendados
Mais conteúdo relacionado
Mais de Dr. Augustine Fou - Independent Ad Fraud Researcher
Mais de Dr. Augustine Fou - Independent Ad Fraud Researcher (20)
Último
Último (20)
Social Media Ad Spend Desktop vs Mobile National vs Local by Augustine Fou
- 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou July 2013 Social Media Ad Spend
- 2. Augustine Fou- 2 - Social Media Ad Spend is 87% desktop 13% mobile Source: BIA/Kelsey November 2012
- 3. Augustine Fou- 3 - Social Media Ad Spend is 74% national 26% local Source: BIA/Kelsey November 2012
- 4. Augustine Fou- 4 - Related Articles Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011 Augustine Fou- 4 -
- 5. Augustine Fou- 5 - Dr. Augustine Fou – Digital Consigliere “As more users move to mobile; sites need to adapt to serve them. But simply sticking ads on mobile is not the best or only way. Use the medium based on how the customers use the medium and provide them real value, not more ads.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou