Random vs Replayed DeviceIDs to Defeat Fraud Detection

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Dr. Augustine Fou - Independent Ad Fraud Researcher

Fraudsters have technology and every trick in the book to defeat fraud detection and continue to make money. These 2 techniques are rampant in mobile fraud.

Dados e análise

March 2019 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
tOLKnMEzcnARvLTvChnt
tOLKnMEzcnARvLTvChnt
tOLKnMEzcnARvLTvChnt
tOLKnMEzcnARvLTvChnt
tOLKnMEzcnARvLTvChnt
tOLKnMEzcnARvLTvChnt
tOLKnMEzcnARvLTvChnt
tOLKnMEzcnARvLTvChnt
Random vs Replayed DeviceIDs
Use: to defeat fraud detection and frequency caps
RANDOM deviceIDs
lXvBEeRXPURtcKILYFYE
IdUkQeWgqshMmfMdzlAx
INIjBzHJHywhgRsMdQPe
tiAnxwuKBNCjoMetZaPN
UjtRbuUTvYUwmABhmPGH
MDSUUgkENQkQDztavzfl
iljoJEXUcLCEFwSdrwZn
APbLSRUvlrIoofIchhLg
NZXVVKCbymRYBSStNRYz
UiSBmuDpYLkNvsHBKcri
tOLKnMEzcnARvLTvChnt
LZyhgblHtMIMaAliHWYB
vKFknsnhGouIucYgxmdu
• If fraud detection hasn’t seen a device
before, the default action is to let the ad
serve
• Frequency caps based on deviceIDs are
defeated, each device appears as new
• Valid deviceIDs are harvested from real
devices and sent to fake devices or apps to
replay
• Replayed deviceIDs are used by fraudulent
apps to defeat fraud detection
REPLAYED deviceIDs
tOLKnMEzcnARvLTvChnt
validated deviceID harvested

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Random vs Replayed DeviceIDs to Defeat Fraud Detection

1. March 2019 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou tOLKnMEzcnARvLTvChnt tOLKnMEzcnARvLTvChnt tOLKnMEzcnARvLTvChnt tOLKnMEzcnARvLTvChnt tOLKnMEzcnARvLTvChnt tOLKnMEzcnARvLTvChnt tOLKnMEzcnARvLTvChnt tOLKnMEzcnARvLTvChnt Random vs Replayed DeviceIDs Use: to defeat fraud detection and frequency caps RANDOM deviceIDs lXvBEeRXPURtcKILYFYE IdUkQeWgqshMmfMdzlAx INIjBzHJHywhgRsMdQPe tiAnxwuKBNCjoMetZaPN UjtRbuUTvYUwmABhmPGH MDSUUgkENQkQDztavzfl iljoJEXUcLCEFwSdrwZn APbLSRUvlrIoofIchhLg NZXVVKCbymRYBSStNRYz UiSBmuDpYLkNvsHBKcri tOLKnMEzcnARvLTvChnt LZyhgblHtMIMaAliHWYB vKFknsnhGouIucYgxmdu • If fraud detection hasn’t seen a device before, the default action is to let the ad serve • Frequency caps based on deviceIDs are defeated, each device appears as new • Valid deviceIDs are harvested from real devices and sent to fake devices or apps to replay • Replayed deviceIDs are used by fraudulent apps to defeat fraud detection REPLAYED deviceIDs tOLKnMEzcnARvLTvChnt validated deviceID harvested

Random vs Replayed DeviceIDs to Defeat Fraud Detection

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Random vs Replayed DeviceIDs to Defeat Fraud Detection