Percent of Site Traffic Due to Bots Reseached by Augustine Fou

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Dr. Augustine Fou - Independent Ad Fraud Researcher

Multiple vendors confirm that the level of bot traffic to websites is in the 60% range. That not only consumers bandwidth and IT resources it also messes with metrics and for those sites that carry advertising make it less effective for the advertisers ( by more than a half ).

Marketing

Augustine Fou- 1 -
Percent of Website
Traffic Due to Bots
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
July 2014

Augustine Fou- 2 -
Oopgo (July 2014)
Source: Oopgo

Augustine Fou- 3 -
Marketing Science (June 2014)
Source: go-Digital June 2014
47% confirmed bots
17% suspicious/unlabelled
36% confirmed humans
64%

Augustine Fou- 4 -
Telemetry (May 2014)
FT.com May 26, 2014
Mercedes online ads viewed
more by fraudster robots
than humans
“found that 57 percent were
‘viewed’by automated
computer programs rather
than real people.”

Augustine Fou- 5 -
61.5% non human traffic NHT
Incapsula (March 2014)
Source: http://www.incapsula.com/blog/ddos-threat-landscape-report-2014.html

Augustine Fou- 6 -
61% suspicious traffic on desktop devices
25% suspicious activity on mobile devices
Solve Media (March 2014)
Source: http://news.solvemedia.com/post/78674974981/us-suspicious-traffic-rose-40-percent-2013

Augustine Fou- 7 -
Dr. Augustine Fou – Digital Forensics
“I advise clients on optimizing
advertising across all channels. Using
advanced technical forensic techniques
and custom tchnology tools, we detect
and mitigate ad fraud and waste.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

Augustine Fou- 8 -
Related Articles
Fake YouTube Videos
By: Augustine Fou, December 2013
Motive and Opportunity for Ad Fraud
By: Augustine Fou, February 2014
Fake Facebook Profiles
By: Augustine Fou, Dec 2013
Fake Twitter Accounts
By: Augustine Fou, August 2013
Display Fraud 101 (video)
By: Augustine Fou, Feb 2014
Augustine Fou- 8 -
ROI Case for Solving Ad Fraud
By: Augustine Fou January 2014
Digital Ad Fraud Briefing
By: Augustine Fou December 2013
How Display Fraud Works
By: Augustine Fou, May 2013
How Click Fraud Works
By: Augustine Fou, November 2013
The Magnitude of Digital Ad Fraud
By: Augustine Fou, November 2013

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Percent of Site Traffic Due to Bots Reseached by Augustine Fou

1. Augustine Fou- 1 - Percent of Website Traffic Due to Bots Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com July 2014

2. Augustine Fou- 2 - Oopgo (July 2014) Source: Oopgo

3. Augustine Fou- 3 - Marketing Science (June 2014) Source: go-Digital June 2014 47% confirmed bots 17% suspicious/unlabelled 36% confirmed humans 64%

4. Augustine Fou- 4 - Telemetry (May 2014) FT.com May 26, 2014 Mercedes online ads viewed more by fraudster robots than humans “found that 57 percent were ‘viewed’by automated computer programs rather than real people.”

5. Augustine Fou- 5 - 61.5% non human traffic NHT Incapsula (March 2014) Source: http://www.incapsula.com/blog/ddos-threat-landscape-report-2014.html

6. Augustine Fou- 6 - 61% suspicious traffic on desktop devices 25% suspicious activity on mobile devices Solve Media (March 2014) Source: http://news.solvemedia.com/post/78674974981/us-suspicious-traffic-rose-40-percent-2013

7. Augustine Fou- 7 - Dr. Augustine Fou – Digital Forensics “I advise clients on optimizing advertising across all channels. Using advanced technical forensic techniques and custom tchnology tools, we detect and mitigate ad fraud and waste.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

8. Augustine Fou- 8 - Related Articles Fake YouTube Videos By: Augustine Fou, December 2013 Motive and Opportunity for Ad Fraud By: Augustine Fou, February 2014 Fake Facebook Profiles By: Augustine Fou, Dec 2013 Fake Twitter Accounts By: Augustine Fou, August 2013 Display Fraud 101 (video) By: Augustine Fou, Feb 2014 Augustine Fou- 8 - ROI Case for Solving Ad Fraud By: Augustine Fou January 2014 Digital Ad Fraud Briefing By: Augustine Fou December 2013 How Display Fraud Works By: Augustine Fou, May 2013 How Click Fraud Works By: Augustine Fou, November 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013

Percent of Site Traffic Due to Bots Reseached by Augustine Fou

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