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Augustine Fou- 1 -
Google $128M
Millennial Media $91M
Apple $92M
Jumptap $59M
Other $144M
Source: IDC via Business Insider August 2013
U.S. Mobile Display Ad Revenue
Augustine Fou- 2 -
Google 29%
Millennial Media 18%
Apple 15%
Jumptap 10.7%
Other 27.4%
Source: IDC via Business Insider August 2013
Mobile Display Ad Market Share
Augustine Fou- 3 -
Related Articles
Comparative Costs of Media Offline and Online
By: Augustine Fou, Jan 22, 2013
CPM Benchmarking
By: Augustine Fou, Mar 15, 2013
CTR Benchmarks for Digital Ad Types
By: Augustine Fou, March 13, 2013
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
Augustine Fou- 3 -
Augustine Fou- 4 -
Dr. Augustine Fou – Digital Consigliere
“As more users move to mobile; sites
need to adapt to serve them. But mobile
will soon no longer be considered a
separate channel because usage patterns
are the same as desktop.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

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Mobile Display Ad Revenue Market Share by Augustine Fou

  • 1. Augustine Fou- 1 - Google $128M Millennial Media $91M Apple $92M Jumptap $59M Other $144M Source: IDC via Business Insider August 2013 U.S. Mobile Display Ad Revenue
  • 2. Augustine Fou- 2 - Google 29% Millennial Media 18% Apple 15% Jumptap 10.7% Other 27.4% Source: IDC via Business Insider August 2013 Mobile Display Ad Market Share
  • 3. Augustine Fou- 3 - Related Articles Comparative Costs of Media Offline and Online By: Augustine Fou, Jan 22, 2013 CPM Benchmarking By: Augustine Fou, Mar 15, 2013 CTR Benchmarks for Digital Ad Types By: Augustine Fou, March 13, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011 Augustine Fou- 3 -
  • 4. Augustine Fou- 4 - Dr. Augustine Fou – Digital Consigliere “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou