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Marketing Budget as Percent of Company Revenue by Augustine Fou
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Marketing as Percent of Revenues
Source: Gartner March 2013
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Digital As Percent of Revenues
Source: Gartner March 2013
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Dr. Augustine Fou – Chief Digital Strategist
“I advise clients on allocating and
optimizing their marketing budget across
traditional and digital channels.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
Augustine Fou@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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Related Articles
Trends in Advertising
By: Augustine Fou, Nov 15, 2012
Branding Today: Why It’s Ineffective, Irrelevamt, Irritating, and
Impotent
By: Augustine Fou, June 21, 2012
Search Kicks Display in Effectiveness
By Augustine Fou, April 2012
Display Ad Benchmarks
By Augustine Fou, August 2013
Mythbusting TV Advertising
By: Augustine Fou Feb 2014
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