The Facebook fans of many fashion brands are larger than the circulation of top magazines and is comparable to the size of TV audiences. These brands should increase their direct engagement with fans rather than rely on advertising on TV or print.

1. Augustine Fou- 1 -
Facebook vs TV Shows
Source: Facebook, May 2014 Source: TVGuide, June 2013
NCIS
Sunday Night Football
The Big Bang Theory
NCIS: LosAngeles
Person of Interest
American Idol (Wednesday)
Dancing with the Stars(Monday)
American Idol (Thursday)
The Voice (Monday)
The Walking Dead
Dancing with the Stars (Tuesday)
Two and a Half Men
The Voice (Tuesday)
Blue Bloods
Elementary
Hermès
Fendi
Versace
Cartier
Prada
Coach
Armani
Ralph Lauren
Dolce & Gabbana
Calvin Klein
Chanel
Dior
Gucci
Louis Vuitton
Burberry 13.0M
13.3M
13.5M
13.9M
14.0M
14.3M
14.4M
14.8M
15.0M
15.1M
16.2M
17.5M
19.0M
21.0M
21.6M
Brands’ own fan counts mirror the viewership
of top TV shows.

2. Augustine Fou- 2 -
0.9M
0.9M
1.1M
1.1M
1.2M
1.2M
1.5M
1.5M
1.6M
1.7M
2.0M
2.0M
2.3M
3.0M
3.5M
Source: Facebook, May 2014 Source: Wikipedia, 2013
Facebook vs Magazines
Augustine Fou- 2 -
Brands’ own fan counts already outnumber the
circulation of the largest magazines.
17.2M
17.0M
13.0M
13.0M
12.0M
9.3M
9.0M
7.7M
6.4M
5.0M
3.8M
2.8M
2.5M
2.2M
1.8MHermès
Fendi
Versace
Cartier
Prada
Coach
Armani
Ralph Lauren
Dolce & Gabbana
Calvin Klein
Chanel
Dior
Gucci
Louis Vuitton
Burberry
People
Cosmopolitan
Glamour
Real Simple
Seventeen
InStyle
Shape
Self
Fitness
Vanity Fair
Vogue
Elle
Lucky
Marie Claire
GQ