Dr. Augustine Fou - Independent Ad Fraud Researcher
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Personal Information
Organização/Local de trabalho
Greater New York City Area, New York United States
Cargo
Professor; Speaker; Author
Setor
Advertising / Marketing / PR
Sobre
Dr. Augustine Fou is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients.
Dr. Fou has over 20 years of management consulting experience and hands-on experience in creating and optimizing marketing across traditional and digital channels. Dr. Fou taught digital and integrated marketing at Rutgers University and NYU.
Marcadores
digital marketing
display ads
ad fraud
programmatic ad tech
media buying
video ads
search ads
traditional advertising
digital ad fraud
click fraud
advertising
digital strategy
digital advertising
marketing
cpm
digital media
bots
facebook
mobile
tv advertising
cpc
display ad fraud
social media marketing
digital ads
mobile marketing
cpc fraud
ctr
social media
search engine optimization
innovation
facebook ads
cpm fraud
ad blocking
malware
fake traffic
ad networks
mobile ads
digital
sem
google
online video
search marketing
paid search
tv ads
nht
fake impressions
ad impressions
seo
video ad fraud
traditional marketing
search ad fraud
ad spending
ad exchanges
mobile apps
benchmarks
facebook advertising
analytics
twitter
programmatic
display fraud
trends
viewability
impression fraud
botnet
ecommerce
smartphone
search volume
search
online advertising
augustine fou
ivt
cybercrimes
search fraud
bot traffic
television advertising
linkedin
branding
premium publishers
digital ad spend
botnets
privacy
business and economy
marketing and advertising
pinterest
display advertising
crowdsourcing
digital media buying
ad tech
mobile fraud
bot fraud
digital video
targeting
organic search
roi
google analytics
cyber crime
cybersecurity
ad fraud sizing
fake clicks
twitter ads
mobile vs desktop
facebook ad exchange
facebook display ads
smartphones
click through rate
streaming video
video advertising
youtube
b2b
browser share
hacking
marketers
supply chain
sourced traffic
rtb
fake sites
brand safety
fake ads
fraud
budget allocation
big data
apps
tablets
procurement
print ads
impressions
social media strategy
geolocation
fraud detection
conversion rate
humans vs bots
fake ad impressions
ad optimization
wearables
digital ad spending
affiliate fraud
digital forensics
mobile broadband
mobile share
phishing
viewability of display ads
security
ad waste
social media ads
banner ads
digital marketing mix
conversions
performance marketing
b2c
music
tablet
mobile devices
amazon
site traffic
goog
television advertisement
social amplification
pharma marketing
unified marketing
fouanalytics
bot detection
sivt
givt
geotargeting
invalid traffic
fake devices
counterfeit goods
views generated by bots
non human traffic
cyber attack
cyber criminals
fake apps
effectiveness of advertising
digital media spending
allocation of digital budgets
purchase funnel
humans
fake accounts
bad guys
fake views
video views
fake pageviews
mobile display ads
fake websites
hackers
desktop cpc
fake profiles
chrome
safari
dsp
digital consigliere
newspaper advertising
magazine advertising
smartphone usage
local marketing
online
print
internet
tv
benchmarking
ctr benchmarks
social ads
ott
personal information
market share
google trends
software
movies
average revenue
arpu
yhoo
curation
adwords
facebook vs twitter
laptops
business impact
reach and frequency
iphone
television
magazines
chief digital officer
groupon
webmd
mobile advertising
display ad networks
business strategy
business model
google search
cable tv
metrics
search advertising
customer insights
search optimization
ctv ads
site analytics
supply path optimization
firefox
measurement
ctv
app install fraud
#defendthespend
domain spoofing
dmas
fraud filters
case study
campaign optimization
information security
iot
media
non-human traffic
missing link marketing
customer journey
client journey
bot activity
whiteops
solve media
ddos
online ads
direct response
viewability of video ads
ad agencies
digital vs tv
video content
tv ad spending
mobile malware
offline retail
consumer journey
wearable technology
ad budgets
iab
behavioral targeting
optimization
spider.io
lead fraud
superbowl ads
radio
wasted ad dollars
twtr
ad revenues
ad load
ad spend
ad inventory
netflix
porn sites
microsoft
suspicious activity
ad ctr
digital strategy consulting
retail
advertisers
blackhat techniques
gray hat techniques
content marketing
views
twitter advertising
suspect traffic
digital coupons
verizon wireless
real time bidding
web traffic
commission
agency compensation
mobile health
mhealth
search ad
display ad
traditional vs digital budget
video ad cpm
display ad cpm
physicians
credit card fraud
facebook fraud
protecting privacy
augustine
privacy agreements
personally identifiable information
snapchat
mobile cpc
desktop vs mobile
identity theft
traditional ads
fbx
sponsored stories
internet explorer
display ad impressions
digital roi examples
photoshop
investment thesis
effectiveness
hardware
chromebooks
desktop pcs
netbooks
video streaming
mobile video ads
dr augustine fou
in-store
viewable impressions
facebook fans
display ad ctr
trend analysis
native advertising
dtc
coke
coca cola
advanced analytics
aol
ad supported
newspapers
comparing ctrs
time shifting
dvr
brands
education
affiliate marketing
cpg
ppc
social networks
digital audit
mobile phone
fb
yahoo
cpa
revenue share
digital insights
sharing
android
blackberry
desktop pc
linkedin vs facebook
stock prices
facebook fans greater than magazine circulation; f
pcs
context
sourcing
newspaper
ipad
manufacturers
fashion
stock price
website traffic
marketshare
pharma advertising
online marketing
native value
associative value
local advertising
location based ads
digital camera
content
knowledge management
enterprise
celebrity endorsement
premium cable
apple
retail sales
cpms
chief digital strategist
search engine marketing
crowd funding
crowd sourcing
crowdfunding
second screen
cost per thousand
integrated marketing
auditing
nht/ivt
arbitrage
hidden costs
publisher revenues
adtech
programmatic media buying
digital campaigns
microsoft edge
operating system share
faked referrers
ad blocking rates
revenue models
cpl
dooh
youtube cpms
twitter cpms
pinterest cpms
snapchat cpms
facebook cpms
digital out of home cpm
cookieless
android ads
ios ads
audit
google adwords
facebook marketing
spam
efficiency
outcomes
click locations
on-site measurement
cpi
content discovery
video fraud
mrc
influencers
fraudulent mobile apps
fake users
pop-up traffic
pop-under traffic
redirect traffic
manipulation
data collection
cyber security
computer crimes
cybercrime
web analytics
referral traffic
frequency caps
deviceids
opera mini
edge
uc browser
ie
internet usage
publishing
surveillance marketing
working media
tax
long tail
hypertargeting
humor
pmp
claims
settlement
class action
verification companies
dmp
traffic laundering
media allocation
roas
geolocations
geographical distribution
data driven
dma
whitelists
blacklists
geodata
naked ad calls
fees
mark up
profit margin
private marketplaces
direct buys
iab 2016
entertainment
piracy
domain names
video
liveramp
#rampup17
data mining
content piracy
exploits
pixel stuffing
domain laundering
risk management
website
laundering
internet of things
threats
ad buying
impression laundering
consumers
pharma ad spending
web 3.0
web 4.0
information velocity
tv watching
worldwide ad spending
total media spend 2015
digital share of ad spending
atm malware
bank robberies
somali pirates
online shopping
shopping online
ad stacking
non viewable ads
2015
tv commercials
superbowl 49
ad recall
unified marketing framework
digital is a philosophy
fake web pages
missing links
mcdonald's
purchase journey
form fraud
productivity of video ads
in video player
major media
dstillery
rocket fuel
telemetry
fraud bots
fraud estimates
buy traffic
mobile simulators
mobile ad fraud
video starts
viewing growth
ad starts
anti-fraud
webinar
in-target
on-target
cyberattack
impact
confirmed bots
confirmed humans
bot fingerprinting
bing ads
improvely
oopgo
fraudlogix
rocketfuel
mdotlabs
distilnetworks
adometry
pixalate
are you a human
forensiq
integral ad science
doubleverify
mitigation
detection
sizing digital fraud
iab fy 2013
fraud benchmarks
bot
fraudulent traffic
bot pageviews
how large is digital ad fraud
sizing the digital fraud problem
hits to a website
digital fraud
celebrities
fitness tracking
activity tracking
fitness apps
fitness
cookie stuffing
criminals
insourcing
in-house
suspicious views
ads
ad campaigns
scam artists
whatsapp
encrypted email
private key
pgp
secure email
end-to-end encryption
silent circle
non-traceable
public key
social media engagement
technical forensics
over-the-top video
cord cutting
one-way media
fashion brands
customer engagement
two-way media
magazine ads
on-demand for real world
digital revenues
translation
image recognition
solving captcha
captchas
how to make your own google map
make and share custom map
how to make google map
diy google map
make your own map
tv videing
patient education
digital marketing for pharma
digital time
tv time
internet time
time spent in digital
budget allocated to digital
digital ad spend share
breakdown by industry
online display
video ad viewability
time spent on internet per day
time spent online vs tv
nielsen
online video advertising
growth trends
digital ad format
video ad growth
percent of digital allocated to video
online videos
ad spend by industry
holding companies
digital tactics
ipharma 2014
pharma
d2c
adblock plus
ugc
consumer generated content
crowd sourced content
business
omnicom group
social commerce
display ad productivity
video ad productivity
cable companies
pay-tv
streaming
display plus search
does display work with search
display synergizing with search
paid ads
in-stream advertising
sponsored content
minutes watched
video viewers
word of mouth
fake video views
fake ad views
virus
ad viewability
viewability rate
etail
retail stores
what consumers would buy
consumer behavior
cable networks
original video content
tv networks
cable advertising
traditional tv advertising
traditional advertisng
business innovation
marketing innovation
idea
percent of ad budgets to digital
implications
futurist
future trends
definition of trends
human visits
purchase intent
purchase decisions
most influential
ecommerce as share of retail
share of retail
computers
internet adoption
truth in advertising
facebook page reach
organic facebook reach
cable tv ad spend
network tv ad spend
strategy
pr marketing
digital technology
tr
audience targeting
cell phones
mobile technology
waste reduction
how to prevent digital ad fraud
fighting fraud
fraud prevention
how to mitigate digital ad fraud
solving digital ad fraud
cost per engagement
facebook ad fraud
safety
ad targeting
brand satefy
cost per view
video ad inventory
cpv fraud
tradit
display ads search ads
#superbowl
superbowl 2014
#sb48
site search
syndication tv
broadcast tv
brand advertisers
fruad
t-mobile
telecom
at&t
pay per click
lnkd
digital album sales
2013 track sales declined
digital track sales
digital music
music sales
music download
nsa
4k hdtvs
2014
traditional ad spend
grpn
google algorithm change
view throughs
video ad impressions
ads per page
ads per user
ad benchmarks
cpm benchmarks
wasted impressions
hidden ads
best practices
traffic fraud
lead generation fraud
brand advertising
worldwide ad spending forecast
glamour magazine
hbo
facebook followers
circulation
disney channel
fake videos
youtube videos
fake facebook profiles
desalination
power plant
solar power
solar
technology
nokia
lack of innovation
insurance advertisers
bot nets
how many ads per page
ads on page
count of ads on page
cpc ads
fraudulent clicks
clicks per person
ad performance
sears
walmart
jcpenney
macys
proof positive
search forensics
ad forensics
clicks
digital strategy unified marketing
digital marketing training
digital marketing courses
q3 2013
quarterly ecommerce numbers
fraudulent sites
ad detection
video ad
keyword optimzation
porn
video seo
google algorithm
fake content sites
bot net
click throughs
comments
content sharing
fraud investigation
online ad fraud
ad
social media advertising
steakhouse
brooks brothers
high end fashion
mobile shoppers
mobile ecommerce
surfing
adap.tv
fraudulent websites
fraudulent ad impressions
traffic inflation
ad tracking
tracking detection
keyword data
encrypted search
referring keyword
fsi
coupons
display ad waste
video ad waste
digital ma
trending and popularity
artists
mobile internet
cell phone
agencies
google product listing ads
text search ads
google ads
nexus 7 lte
google nexus 7
nexus 7 (2013)
shopping
checking prices
ad block extension
adblocking
ad block
ad blocking plugin
browser
social networking desktop vs mobile
social networking on mobile
social networking by age group
broadband internet
dialup internet
home broadband
home dial-up
fee
annual review
agency
advertiser
agency fee
fee based
project based
social search
curation is king
top topics
subreddit
categories
reddit
projections
revenue growth
fb display ads
fb ads
benchmarking display ads
display vs search
click distribution of paid vs organic
search benchmarks
natural search
mobile ad revenue
ecpm. display ads
video vs display
desktop cpm
mobile cpm
optimizing
facebook mobile
facebook desktop
scientific journals
influencer
digital trends
phish
spear phishing
counterfeit twitter
fake twitter
fake followers
fake drugs
counterfeit drugs
fake tech
counterfeit tech
counterfeit products
film cameras
35 mm cameras
smartphone camera
virtual art
livephotoframe
picturesandbox
examples of facebook fraud
click farms
like farms
fashion magazines
websites
publicis
merger
omnicom
search trends
ugg boot
lululemon
s crocs
outlook
fake marketing
chipotle
desktop computer
mobile device
paradox of choice
itunes
tv streaming
movie downloads
google play
hackers spying
user agreements
sharing user details
sharing data
fast followers
technology innovation
gmail
hotmail
personal data
security vulnerabilities
videos unsafe
leaked images
security flaws
mobile ad spend
social media ad spend
local vs national
desktop activities
adware
fbishing
thin films
molecular self-assembly
organic leds
user engagement
social media stats
twitter benchmarks
page impressions
adisolation
top ranking factors
facebook benchmarks
customer lifetime value
clv
top formats of ads
format benchmarks
opera
web browser
browsers
viewable rate
not in view
low roi
not viewable
zero roi
calculating roi
digital marketing case studies
roi case studies
how many display ads per month
how many tv ads per month
free photo editing
finance
revenues
investment
creative cloud
photo editor
adobe photoshop
creative suite
wbmd
investment management
bot clicks
bot generated
fraudulent pages
ssp
performance
false clicks
key metrics
demand side platform
trend forecasting
tech trends
multitasking
devices
marketing mix
agency trading
trading desks
video ad ctr
mobile video
ad formats
ad types
ultrabooks
pc market
notebook pcs
top concerns
cmo
top objectives
music discovery
musicsamplr
trending
twitter music
social sharing
facebook. facebook fans
post click action
tv viewing
users search more
user search patterns
longer tail keywords
users search more savvy
cms
community management
open source
private portal
portal
day trading
s&p
stocks
silver
gold
stock trading
commodities
global ad spending
measured media
us ad spending
ad ecosystem
marketing frameworks
paid earned owned
zmot
retailers
showrooming
web apps
native apps
html5
mobile display
print advertising
newspaper ad revenue
ad pages
stats
social logins
retargeting
smartphone oem
smartphone manufacturer
ios
smartphone os
competitive advantage
social actions
experiential marketing
native monetization
native revenues
mobile traffic
list of ad networks
percent of traffic
shopper insights
video games
mobile application development
mobile gaming
console based games
mobile ad networks
mobile usage
smartphone penetration
buzz marketing
advertising revenues
traffic acquisition costs
tac
digital budget allocation
digital operations budget
average order value
time spent with media
gross profits
multiple of expenses
movie financing
kickstarter
movie funding
net-a-porter
vogue
trader joe
zara
retailing
display
social
movie trends
box office
ticket sales
public disclosure
skipping ads
tivo
movie industry
blockbuster movies
movie advertising
enhhanced campaigns
performance vs display
shift from impressions to performance
iab chart
higher education
bear case
virgin
lifesavers
brand extensions
brand
gildan
godaddy
taco bell
audi
superbowl 2013
fiat
mercedes
consumer products
digital budgets
agency side
client side
ad impresisons
revenue model
advertising agency
consumer demand
insights
predictive analytics
direct mail
mailing costs
digital scan
jcrew
cds
dvds
acquisition cost
laptop
notebooks and laptops
bitly
outsourcing
javascript
digital experiments
web experiments
jesse skinner
market research
notebook pc
privacy settings
facebook privacy
customer research
rumor
newegg
specialized sites
forecasting
desktops
wintel
intel
search engine
digital disruption
graphing calculators
calculators
texas instruments
ti-84
learning
machine learning
nielsen online campaign ratings
digital user trends
financial performance
mobile pageviews vs desktop pageviews
consumer trust
credibility
audience fragmentation
hollis thomases
magazine
aapl
ipad mini
digital maturity
fans
reach
management consulting
marketing strategy
wikipedia
prediction
2012 presidential election
barack obama
politics
mitt romney
trademarks
patents
uspto
ugg
shift to mobile
pharmaceutical
social network
design
collabroation
incentives
auto sales
digg
foreign value
careers
hr
human resources
recruitment
jobs
pandora
local search
mobile search
supply side
demand side
streaming media
over the top
content (media)
cable television
hashtags
marketing analysis
gps
mp3 player
fads
earned media
super bowl
superbowl
financial statements
participation rate
90 9 1
1 9 90
search vs display
images
viral videos
purell
phone
broadband
omniture
webtrends
ctrs
theatre industry
3d movies
small business
credentials
integrated marketing communications
change management
first screen
three screens
third screen
ecpm
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