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60% viewable – travel
67% viewable – news
59% viewable – portals and search
42% viewable – b2b
50% viewable – business, finance
46% viewable – kids anf family
37% viewable – ad network
34% viewable – shopping
30 – 68% display ads are NOT viewable
Viewable Rates by Site Type
Source: PointRoll, June 2013

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Related Slideshares
CPM and CPC Pricing Trends
By: Augustine Fou, October 19, 2012
Display Search Social CTR Benchmarks
By: Augustine Fou, March 11, 2013
Search CPC Benchmarks by Industry Category
By: Augustine Fou, March 15, 2013
Augustine Fou- 2 -

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Dr. Augustine Fou – Agency Czar
“I advise clients on optimizing their
marketing mix – from traditional to
digital, and within digital from display to
search to performance to reduce exposure
to non-performing display ads that are
not viewable.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou