display ad, video ads CPM benchmarks Q2 2021 compared to Q4 2020; network or exchange wide prices are lower; CTV CPMs remain the highest

1. 29 June 2021 / Page 0
FouAnalytics.com
Digital out of home CPMs
Facebook CPMs 2020
Video ad CPMs
CTV CPMs
Desktop display CPMs
Mobile web CPMs
Mobile app CPM
Snapchat CPMs
Pinterest CPM
Comparative CPMs
Digital display CPM
Digital video CPM
CTV ads
Comparative media costs
Digital media CPM
Twitter CPMs
YouTube CPMs
YouTube Prices
iOS CPMs
Android CPMs
$1
$3
$2
$0.50
$9
$3
$0.01
$1
$5
$3
$3
$30
Q2 2021 CPM Benchmarks
CTV
Video
Mobile
Desktop
$6
$46
$24
YouTube
$23
Snap
Display Ads Video Ads
App
FB $18
$30
$24
Direct
Network
iOS Android
$1
$13
$8
$1
$17
$7
DOOH
$4
Pinterest
$8
Twitter
$0.02 $0.01
$2
$8
$2
$0.01
$2
Mac Windows
$0.01
$5
$9
$5

2. 29 June 2021 / Page 1
FouAnalytics.com
Supporting Data - Mobile
MOBILE WEB MOBILE APP
iOS iOS
Android Android

3. 29 June 2021 / Page 2
FouAnalytics.com
Supporting Data - Desktop
Win32/Win64 MacIntel

4. November 2020 / Page 3
marketing.science
consulting group, inc.
linkedin.com/in/augustinefou
Digital out of home CPMs
Facebook CPMs 2020
Video ad CPMs
CTV CPMs
Desktop display CPMs
Mobile web CPMs
Mobile app CPM
Snapchat CPMs
Pinterest CPM
Comparative CPMs
Digital display CPM
Digital video CPM
CTV ads
Comparative media costs
Digital media CPM
Twitter CPMs
YouTube CPMs
YouTube Prices
iOS CPMs
Android CPMs
$1
$3
$2
$0.50
$9
$3
$0.20
$2
$15
$9
$0.01
$10
$2
$3
$30
Q4 2020 CPM Benchmarks
CTV
Video
Mobile
Desktop
$12
$55
$27
https://www.emarketer.com/content/ad-buyers-usually-pay-more-than-20-for-connected-tv-cpms
YouTube
$23
Snap
Display Ads Video Ads
App
FB
U.S.
Apr 2020
$18
$30
$24
Direct
Network
U.S.
Nov 2019
iOS Android
U.S. Dec 2019
U.S.
Mar 2020
$1
$13
$8
$1
$17
$7
DOOH
U.S. Apr 2020
U.S.
Jun 2020
U.S.
May 2020
https://www.adexchanger.com/agencies/omg-programmatic-and-social-cpms-are-down-but-fixed-pricing-on-video-creates-a-glut/
$4
Pinterest
U.S.
May 2020
$8
Twitter
U.S.
May 2020
$0.50
$0.15
$1
$5 $4