Users will continue to look for clues about the value and usefulness of content they find online.

1. Which is more useful?
Digg.com LinkedIn Today
10/4/2012 1

2. Users seek context …
“The number of times something is
shared (or “dugg”) is an indication
of its quality and usefulness; users
will increasingly look for these
“clues” and “bits of context.”
-- Dr. Augustine Fou
10/4/2012 2

3. Dr. Augustine Fou – Chief Digital Strategist
Dr. Augustine Fou is an industry-recognized thought
leader with over 16 years of management consulting
and digital strategy consulting experience, advising
marketing executives in digital strategy, search and
social media marketing. Dr. Fou is the former Group
Chief Digital Officer of Omnicom's Healthcare
Consultancy Group. Dr. Fou completed his PhD at
MIT at the age of 23. He started his career with
McKinsey & Company.
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/profile/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
10/4/2012 3
acfou@mktsci.com