Large scale cyberattacks involving the theft of credit card numbers and personal information have become more frequent.

1. Large Scale
Cyberattacks
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @ mktsci .com
October 2014
- 1 - Augustine Fou

2. JPMorgan (Oct 2014)
JPMorgan: cyberattack stole contact info
for 76 million households
JPMorgan Chase and a handful of other
banks had been hit by hackers comes
confirmation from the main financial
institution itself. The banking
juggernaut says that as many as 76
million households and 7 million small
businesses had names, phone numbers,
street addresses and email addresses
stolen in a cyberattack, according to a
regulatory filing spotted by Bloomberg.
http://www.engadget.com/2014/10/02/jpmorgan-chase-data-breach
- 2 - Augustine Fou

3. Home Depot (Sep 2014)
But a person briefed on the
investigation said the total
number of credit card numbers
stolen at Home Depot could top
60 million credit
card numbers
http://bits.blogs.nytimes.com/2014
/09/08/home-depot-confirms-that-it-
was-hacked
- 3 - Augustine Fou

4. Target (Dec 2013)
40 million – The number of
credit and debit cards thieves
stole from Target between
Nov. 27 and Dec. 15, 2013.
70 million – The number of
records stolen that included
the name, address, email
address and phone number of
Target shoppers.
http://online.wsj.com/ne
ws/articles/SB10001424
05270230477310457926
6743230242538
- 4 - Augustine Fou

5. TJMaxx (2007)
In July, federal prosecutors unsealed criminal charges in a continuing
investigation of a group of people believed to have stolen more than
160 million credit and debit card numbers, as
well as login information, from companies including J.C.
Penney Co.JCP +3.44% , 7-Eleven, Nasdaq OMX
Group, NDAQ +0.33% JetBlue Inc.JBLU +3.32% and others over
several years. Dow Jones Inc., a unit of News Corp.NWSA -1.06% and
publisher of The Wall Street Journal, was among the companies affected.
http://online.wsj.com/ne
ws/articles/SB10001424
05270230477310457926
6743230242538
- 5 - Augustine Fou

6. Dr. Augustine Fou – Digital Consigliere
“I research ad fraud so I can advise
clients on how to detect and mitigate it.
This has the most direct mpact on the
ROI of their digital marketing programs
(i.e. Reducing ad waste due to fraud).”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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- 6 - Augustine Fou
@acfou