The document discusses how people now use social context and sharing metrics to filter through large amounts of online news and find valuable information. It provides examples of websites like Mashable, Digg, LinkedIn, and Flipboard that aggregate and curate news based on social sharing stats like likes, shares, comments, and click-through rates. The conclusion is that news items that are relevant to people's interests and widely shared by others are likely to be most useful to individuals, regardless of their original source.

1. Curated News
Dr. Augustine Fou
http://www.linkedin.com/in/augustinefou
January 14, 2013.
January 14, 2013 1

2. Executive Summary
As the volume of content continues to explode, it
is becoming less important where the news item
came from (e.g. a site like nytimes.com) and more
important whether others in the community
thought it valuable enough to share.
This slideshare explores various bits of “social
context” people use to filter through the enormous
quantity of news to find the items that they want.
January 14, 2013 2

3. Mashable
Social sharing stats
Sharing trend
January 14, 2013 3

4. Digg.com
Ordered by topics
and also by
number of
“diggs.”
January 14, 2013 4

5. LinkedIn Today
Likes
Shares
Comments
January 14, 2013 5

6. Digital Strategy Institute
Top digital
marketing
news from 6
sources,
rank ordered
by bit.ly
clicks and
color coded.
January 14, 2013 6

7. SharedMost.com
Links on any
site and how
many times
they were
shared and
clicked, using
bit.ly API
January 14, 2013 7

8. Flipboard
Visual news
aggregated based on
RSS feeds,
Facebook, and
interest on Twitter.
January 14, 2013 8

9. Paper.li
Based on news items
tweeted or discussed
January 14, 2013 9

10. So What?
“News items that are topically relevant and
also valuable enough to be shared by many
others are likely to be most useful to each
individual, out of the ocean of news and
regardless of the site from which it came.
Trustworthiness is judged differently now.”
- Dr. Augustine Fou
January 14, 2013 10

11. Dr. Augustine Fou – Chief Digital Strategist
“I help clients leverage digital
tools and techniques to create
sustainable competitive
advantage.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
@acfou Augustine Fou

12. Hollis Thomases – Chief Digital Strategist
In 1998, Hollis Thomases founded Maryland-based
Web Ad.vantage, providing strategic digital marketing
and advertising solutions. An award-winning
entrepreneur, Hollis authored the book, “Twitter
Marketing: An Hour a Day,” published in January 2010
by John Wiley & Sons, and is a columnist with Inc.com,
Social Media Marketing Magazine, and ClickZ. Hollis
also frequently speaks at industry conferences and
association events.
Hollis has delivered cost-effective actions and insights
for an extensive list of clients including Endo
Pharmaceuticals, SANYO Biomedical, DAP Products,
Inc., UNICEF Canada, and Visit Baltimore.
Hollis Thomases graduated from Cornell University
with a BA in Social Relations. You can find her in the
Twittersphere @hollisthomases, on LinkedIn, by email
or by old-fashioned phone: +011-410-942-0488.

13. Related Content
Web Ad.vantage - 30+ Cool Content Curation Tools
By: Hollis Thomases, August 19, 2011
Context is King
By: Augustine Fou, November 30, 2012
New Organizing Principles
By: Augustine Fou, June 15, 2012
Why Search is No Longer Enough
By: Augustine Fou, December 1, 2012
- 13 - Augustine Fou