Search volume trends can be a useful indicator for stock performance trends.

1. Augustine Fou- 1 -
Ugg Boots Search Trend
dip
2009
peak
2011

2. Augustine Fou- 2 -
Ugg Stock Price
Deckers Outdoor Corp
(NASDAQ:DECK)
trough
2009
peak
2011

3. Augustine Fou- 3 -
Crocs Search Volume
peak
2007

4. Augustine Fou- 4 -
Crocs (CROX) Stock Price
Crocs, Inc.
(NASDAQ:CROX)
Peak
2007
trendline

5. Augustine Fou- 5 -
Lululemon Search Trend

6. Augustine Fou- 6 -
Lululemon Stock Price
Lululemon Athletica Inc.
(NASDAQ: LULU)

7. Augustine Fou- 7 -
So What?
“Search volume is a great indicator of
demand – because it is millions of
consumers searching on Google for that
exact keyword.” It could be useful as a
directional indicator of the performance of
stocks of monoline companies.”
Augustine Fou- 7 -
- Dr. Augustine Fou

8. Augustine Fou- 8 -
Dr. Augustine Fou – Digital Consigliere
“I study trends and leverage big data
consisting of search and social signals to
formulate informed outlooks for
companies and stocks.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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