Ahmedabad University’s one-year full-time Executive MBA Programme for Family Driven Businesses. The programme is designed by Amrut Mody School of Management (AMSoM), Ahmedabad University, in collaboration with Cambridge Executive Education, Judge Business School, University of Cambridge , exclusively for strengthening and developing participants’ abilities to overcome the challenges of family driven businesses. These challenges are specific to family driven businesses and hence overcoming them requires a different approach and training. The programme offers a global management education while also including significant focus on the local context and content.

1. The Logo orientation
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Exclusion zone

2. Family driven businesses form the core of Indian economy
It is estimated that 95 per cent of the registered firms are family businesses
Adi Godrej
Business, Today, January, 2005
Worldwide family businesses contribute to more than 65 percent of the GDP

3. Ì It has been observed that only 40 per cent of the
family driven businesses survive the first generation
and less than 5 per cent of the family businesses
go beyond fourth generation. Inter-generational
conflicts, lack of professionalism in the business, not
being able to balance the demands of the family and
business are at the heart of the reasons for the high
mortality rate of family businesses. It thus makes
sense for the businesses to imbibe professional
culture and induce professional skills among its key
member s while preserving the inherent strengths of
a family driven business.
Ì When appropriately managed, the success of
Ahmedabad University, located in
Ahmedabad, Gujarat, felt that it family business is phenomenal. In fact, the oldest
was necessary that a management family owned business Kongo Gumi, a Japanese
education program be designed and construction company founded in 578 ad is currently
delivered to strengthen the running being managed by its 40th generation. There are
and continued success of family
at least 200 family driven businesses that have
driven businesses.
an annual revenue of at least $2billion (Rs. 8,800
crores)1.
Ì Professor Merchant, Chairperson, Centre for Family-
owned Business, S.P. Jain Institute of Management,
endorsed the view that “Large global business have
traditionally been family-owned and directed, and the
scale of their success has often been decided by how
open they have been in separating ownership from
management.2
1 http://archives.digitaltoday.in/businesstoday/20050116/columns7.html
2 http://www.indianexpress.com/news/cii-seminar-discusses-role-of-familyowned-
business-in-indian-context/523118/0

4. Mission and Vision of EMBA, Ahmedabad University
Mission of EMBA Vision of EMBA
Become a partner Educate leaders
in the growth to strengthen family business.
and Practice and become a force
continuity of family driven businesses. to reckon with in the global economy.
Parent Body
Established by the Ahmedabad Education benchmarks for higher education. AES’s
Society (AES), which was set up in the year contribution in the arena of Architecture,
1936. Founded by visionaries like Kasturbhai Science, Commerce, Arts and Pharmacy cannot
Lalbhai, Ganesh Malvankar and other be overstated.
luminaries, AES is the largest educational
society in Western India. AES established Ahmedabad University in July
2009. It has five constituent colleges, located
Over the decades, with institutes like School of in Ahmedabad, offering undergraduate and
Architecture, L.D. Arts College, L.M. College postgraduate programs. All of its colleges are
of Pharmacy, H.L. College of Commerce, the most coveted by students of Gujarat and the
the society has been successful in creating Gujarati diaspora in other countries.

5. Curriculum of EMBA
Ì The program is designed and offered Ì The program is designed to provide a
by School of Management, Ahmedabad lot of hands-on experiential learning ,
University in collaboration with Cambridge opportunities to learn from those who have
Executive Education, Judge Business School, been successful, and learning from each
University of Cambridge. other. The pedagogy used would be most
case based.
Ì The faculty at Cambridge Executive
Education have been involved in the design Ì There will be a 6-8 week immersion module
of the Curriculum. Some of our faculty in The Judge Business School, Cambridge
have attended a specially designed faculty University. The module will consist of an
development program at Judge Business academic input from the professors of
School, University of Cambridge. University of Cambridge, interaction with
entrepreneurs and businesses around
Ì Situated in the midst of an economy that Cambridge, immersion into the extra-
is largely fuelled by the intelligence, curricular activities of the University of
enthusiasm and hard work of home grown Cambridge, stay in a college and interactions
entrepreneurs, Ahmedabad (Gujarat) is the with other students of the University of
most appropriate place for participants of Cambridge.
Executive MBA for family driven businesses
to learn and imbibe the spirit. We hope to Ì There will be at least two long projects that
draw upon the ecosystem to draw experts students would do which would help them
and practitioners for the EMBA Program. learn about businesses represented in class
and also professional businesses.
Ì It was felt that a tailor-made program was
necessary for preparing young professionals Ì In addition to the courses taught by our full
and family members working in family time faculty, eminent adjunct faculty and
driven businesses. Given the fact that these prominent practitioners will also share their
professionals will have work experience experience with the students.
and the contextual knowledge, a one year
executive full time residential program has Ì There will be a focus on learning from the
been designed for them. successful enterprises in India. A majority
of the case studies will be based on family
Ì The full-time residential nature of the driven businesses.
program allows it to be packed with learning
opportunities 24x7.

6. Why EMBA for family driven business Program Cost
ÌÌ Speaking about leadership in family The program is being offered at local costs
businesses, Ms. Anu Aga, Director, Thermax with a global focus. Ahmedabad University
Ltd, said that, “having a family to run will partner with Cambridge Executive
an enterprise, with no requisite skills is Education, Judge Business School, University
suicidal. Family business needs a certain of Cambridge.
type of leadership, which empathizes with Admission Criteria:
the family but is fair and just for all. A family
The candidate should be working in a family
business leader has to provide wisdom to
driven business and get a letter from the
the enterprise, while the complementary
business owners showing their commitment to
professional skills can come from outside”1.
the candidate’s development.
ÌÌ Highlighting the importance of appropriately
OR
training personnel who decide to join the
The candidate may be the son/daughter of the
family business Rahul Bajaj, Chairman Bajaj
owner of a family driven business and either
Group, in a conversation at Wharton said,
working in the business or gaining experience
“what is relevant in a competitive economy
is that the company has to be efficiently by working in any professional company but is
managed. Bajaj believes that while family- planning to return back to the candidate’s own
managed companies have advantages, such family business.
as commitment and continuity, one major OR
disadvantage is that as families grow, not all After graduation the candidate had set up own
family members may be equally competent. business and now thinks to take time off to
“The fingers on a hand are not the same”2 upgrade his/her skills.
ÌÌ Barclays Wealth launched on 27th January Educational qualification: Minimum 60 per
2010, ‘The Family Business Forum’ to cent in Class X and XII and 50 per cent in
encourage next generation entrepreneurs graduation.
in family businesses in India.3 Banks and Qualifying Tests:
Industry Chapters also focus on family A valid GMAT score of no less than 640.
businesses as a special group. Fees for the program: 9.5 lakhs which includes
1 http://www.cii.in/PressreleasesDetail.aspx?enc=hEA4u9AA5ZHyWt7tHfquz3rwx059+
tuition, cost of lodging and boarding for the
Q42D/3R+fyJNTXyDguJfffg+Ib2QRueo1kvH8m9kSkiPF9bjefRw/45kA
2 http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4117
year, cost of course material, cost of six weeks
3 http://www.barclayswealth.com/index.htm program in University of Cambridge.

7. People @ AUSOM EMBA
Amar Kalro
Provost, Ahmedabad University
Dean, School of Management, Ahmedabad
University
Ph.D. (Minnesota USA)
Operations Strategy & General Management
Program Coordinators Faculty Mentors
Mita Suthar Matthew Jones
Faculty, School of Management Director of the MPhil in Innovation, Strategy &
PhD (Economics, Gujrarat University) Organisation Programme
University Lecturer in Information Systems
Pavak Vyas
Fellow of Darwin College
Faculty, School of Management
BSc (Newcastle Univ.), PhD (Reading Univ.)
MPhil (Accountancy, Gujarat University)
Neharika Vohra
Program Mentors at Judge Business School, Professor, Organizational Behavior Area
University of Cambridge Indian Institute of Management, Ahmedabad
Simon Learmount MA (Social Psychology, University of Manitoba), PhD
Director of the Executive MBA Programme (University of Manitoba)
Fellow of the Centre for Business Research (CBR)
Lecturer in Corporate Governance
Fellow of Pembroke College
MBA (Univ. of Cambridge), PhD (Univ. of Cambridge)
Shailendra Vyakarnam
Director of the Centre for Entrepreneurial Learning
(CfEL)
Fellow of Darwin College
MBA, PhD (Cranfield School of Management)

8. List of Advisory Board Members of School of
Governing Body of Ahmedabad University ¶ Management, Ahmedabad University
Shri Shrenikbhai Kasturbhai 1. Dr. Alagh Y.K
Chairman - Governing Body
2. Shri Achal Bakeri
Shri Ashokbhai Gandhi
Eminent Advocate 3. Dr. Bakul Dholakia
Shri Sudhirbhai U. Mehta 4. Shri Koshi C.K.
Chairman – Managing Director, Torrent 5. Shri Prakash Mody
Shri Prafulbhai Anubhai 6. Shri Sameer Mehta
Industrialist
7. Dean, School of Management
Shri Sanjaybhai Lalbhai
8. Chairman, BoM, Permanent Invitee
Managing Director, Arvind Mills
9. Directors of Programs, Permanent Invitees
Shri Balchandra R. Shah
Eminent Advocate 10. Provost - Chairman
Shri Umangbhai Hathisingh
Industrialist
Shri Saurabh Soparkar Logo orientation
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Eminent Advocate
Shri Naishadh Parikh
Industrialist
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Contact Details: T K JOSE, Program Officer, EMBA
AES Post Graduate Institute of Business Management, Plot No. 16/1, Vikram Sarabhai Marg,
Opp. IIM, Navrangpura, Ahmedabad 380 009. India.
Exclusion: zone79 2630 1302, 2630 0048, Fax: +91 79 2630 1303,
Phone +91
Email: tk.jose@ahduni.edu.in Program Website: www.emba.ausom.edu.in