My talk from UX Camp 2012 Content auditing spreadsheet available at https://docs.google.com/open?id=0B7TeMtb62SXMSW84RnNveDhmbVE

1. Five thousand reasons
intranets suck and five
ways to fix them
Audun Rundberg
May 26th 2012

2. @audunru #uxce12

4. Photo: Joschenbacher

7. Original photo:
flickr.com/
bsabarnowl

9. 5000 pages
22 departments
100 publishers
... and me

19. http://www.intranetsecrets.com/2010/05/big-intranet.html

20. Photo:
flickr.com/
rmgimages

21. The value
of content

22. Well written
Forget it Yes, please!
Irrelevant Relevant
Forget it Improve
Not well written

23. – Hey Gordon, we need an intranet
– Make sure it has lots of content, Bud!

24. – This intranet idea of yours
better make us a shitload of
money, or I'm gonna tear your
eyeballs out and I'm gonna
suck your fucking skull

25. Most common goals
1. Make work easier
2. Share knowledge
3. Build corporate culture

26. 14,905 answers from
What do multiple countries and
companies (big and small):
users need?
1. Finding people (by name,
Gerry McGovern, Netlife Research and others skill or workplace)
2. Tools (register work hours,
project management...)
3. Employee info (salary...)
4. News (important news!)

27. – The best intranets on the planet
have great executive champions
Toby Ward, Prescient Digital Media

28. Mobile

29. Mobile use vs desktop use
Mobile
Desktop

33. Governance

35. – As soon as you’ve decided that
your intranet needs a piece of
content, prepare for how to
create, improve and delete it.
Paraphrasing Kristina Halvorson

36. Content strategy
and governance
model for Avinor’s
intranet
Avinor AS
Dronning Eufemias gate 6
NO-0191 OSLO
Tel: +47 815 30 550
Faks: +47 64 81 20 01

37. – Learn to hate information,
and love helping people
complete tasks
Some really smart person somewhere

38. 12 step recovery program
for publishing addiction
... or 12 steps to finally
succeed with web content
16.00 - Xing

39. Content
auditing

40. High quality
10
8
6
4
2
Low relevance 0 High relevance
-10 -8 -6 -4 -2 0 2 4 6 8 10
-2
-4
-6
-8
-10
Low quality

44. Save the planet:
Don’t print your intranet

49. Reason No
12
Links to relevant information/files 8
10
Enough information 2
8
Well written 6
6
Good title 4
4
Easy to read 4
2
Relevant pictures 6
0
Most important stuff first 3
Total 10

51. – The certifier should then check with the
traveler that the trip is completed/will be
completed with the traveler before the
invoice is certified/posted in accordance
with current accounts. The invoice will be
sent to the budget owner/approver.

52. Tips
• Don’t audit everything if you’re going to start all over anyway
• You can audit a small part as an exercise to get an
understanding of the site
• Never do it alone
• Never do it on behalf of someone else
• Get stakeholders involved. Being told something is crap is not
as effective as realizing it yourself.
• Agree on what the site’s goals are and what criteria for quality
you should use

53. Pair writing

54. Page title
Making a purchase 1. People work together in
Purpose of this page
pairs
•Get people to follow internal procedures
•Save money 2. They pick a page and fill
Target audience
out the form together
All employees
3. Each pair presents their
User tasks
completed form to the
•How do I purchase something?
•Access to database of suppliers whole group
Trigger words
Purchasing, contracts, suppliers

58. Tips
• Decide what you’re going to work on
• Arrange a workshop with the right content contributors
• Tell half of them to bring a laptop
• Explain the purpose. No pressure!
• Tell people to pair up: one person writes, the other asks
questions
• Switch roles after 45 minutes
• Present in plenary

59. Thank you!