My presentation from Confab London 2013

1. Five thousand reasons
intranets suck and five
ways to fix them
Audun Rundberg
March 25th 2013

2. Photo: Max Haase

3. Photo: Henrik Thorburm

6. Original photo:
flickr.com/
bsabarnowl

9. 22 departments

10. 22 departments
100 publishers

11. 22 departments
100 publishers
5000 pages

12. 22 departments
100 publishers
5000 pages
... and me

16. Photo:
flickr.com/
ilovehappy

17. http://www.intranetsecrets.com/2010/05/big-intranet.html

18. Photo:
flickr.com/
dhedwards

19. Valuable
content

20. Well written
Not well written

21. Well written
Irrelevant Relevant
Not well written

22. Well written
Yes, please!
Irrelevant Relevant
Not well written

23. Well written
Yes, please!
Irrelevant Relevant
Improve
Not well written

24. Well written
Forget it Yes, please!
Irrelevant Relevant
Forget it Improve
Not well written

26. – Hey Gordon, we need an intranet

27. – Hey Gordon, we need an intranet
– Make sure it has lots of content, Bud!

28. – This intranet idea of yours
better make us tons of money,
or I'm gonna tear your eyeballs
out and I'm gonna suck your
f-----g skull*
*Actual quote from Wall Street. No, really.

29. Most common goals
1. Make work easier
2. Share knowledge
3. Unify corporate culture

30. Essential
intranet
content

31. 14,905 answers from
What do multiple countries and
companies (big and small):
users need?
Gerry McGovern, Netlife Research and other partners

32. 14,905 answers from
What do multiple countries and
companies (big and small):
users need?
Gerry McGovern, Netlife Research and other partners
1. Finding people (by name,
skill or workplace)

33. 14,905 answers from
What do multiple countries and
companies (big and small):
users need?
Gerry McGovern, Netlife Research and other partners
1. Finding people (by name,
skill or workplace)
2. Tools (register work hours,
project management...)

34. 14,905 answers from
What do multiple countries and
companies (big and small):
users need?
Gerry McGovern, Netlife Research and other partners
1. Finding people (by name,
skill or workplace)
2. Tools (register work hours,
project management...)
3. Employee info (benefits...)

35. 14,905 answers from
What do multiple countries and
companies (big and small):
users need?
Gerry McGovern, Netlife Research and other partners
1. Finding people (by name,
skill or workplace)
2. Tools (register work hours,
project management...)
3. Employee info (benefits...)
4. News (important news!)

37. People search
News
Tools
KPIs
Social
Blog

39. People search
Team Employee
Tools info
sites
News
Social
KPIs

41. Tools
Social
Employee info

42. Pair writing

43. Page title
1. People work together in
Purpose of this page
pairs
2. They pick a page and fill
Target audience
out the form together
3. Each pair presents their
User tasks
completed form to the
whole group
Trigger words

44. Page title
Making a purchase 1. People work together in
Purpose of this page
pairs
•Get people to follow internal procedures
•Save money 2. They pick a page and fill
Target audience
out the form together
All employees
3. Each pair presents their
User tasks
completed form to the
•How do I purchase something?
•Access to database of suppliers whole group
Trigger words
Purchasing, contracts, suppliers

48. Bjørn’s UX Booth article:
bit.ly/pairwriting

49. Selling
intranet
governance

50. – As soon as you’ve decided that
your intranet needs a piece of
content, prepare for how to
create, improve and delete it.
Paraphrasing Kristina Halvorson

52. – What is the single biggest
challenge that you face today?
Web Management Professionals 2012 Principles & Challenges
Survey. Gerry McGovern, Netlife Research and others.
http://bit.ly/webm2012

53. – To constantly have to deal
with the fact that every single
one of my 450 colleagues has
a strong opinion on how the
web page and publishing
should be
« What is the single biggest challenge that you face today?»

54. Top tasks Biggest
5% challenge
Technology
8%
Customer Management
12% 37%
Content
18%
Resources
19%

55. Editor
100%
Topic Topic Topic Topic 4x50%
editor editor editor editor
Content Content Content Content
publisher publisher publisher publisher
4x20%

56. • Update existing content • Plan new features
• Research • Report technical errors
• Write new content • Project management
• Audit • Testing
• Delete content • Campaigns
• Publish • Tweak metadata and
• Analytics structure
• Manage search

57. % work hours spent on intranet content
Less than 20%
20-40%
40-60%
60-80%
100%
0 10 20 30 40

58. Delete?
Delete?
Good Bad Good
Bad
Not that good
Not that good
Delete? Good
Good
Bad Delete?
Bad
Not that good
Not that good

59. 40000
30000
20000
10000
0
1 7 13 19 25 31 37 43 49 55 61 67 73 79 85 91 97 103 109 115 121 127 133 139 145 151 157 1

60. 131 2137 2143 2149 2155 2161 2167 2173 2179 2185 2191 2197 2203 2209 2215 2221 2227 2233 2239 2245 2251 2257 2263 2269 2275 2281 2287 2293 2299

61. Average salary 450,000
Work hours in a year 1,900
Average hourly wage 308
Employees Time saved Hours saved / year Cost reduction
Human resources 2 15 % 570 175,500
Finance 2 3 % 114 35,100
Helpdesk 3 1 % 57 17,550
Management 50 1 % 950 292,500
Sum 520,650

65. Save the planet:
Don’t print your intranet

66. That’s all!
@audunru