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What is a PR Guy Doing at AdTech NYC?

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Michael Pranikoff
Michael Pranikoff

What is A PR Guy Doing at AdTech NYC was a presentation by PR Newswire Global Director of Emerging Media at the AdTech NYC Conference on Nov. 9, 2011. This presentation was part of the session entitled: Marketing on Facebook, Twitter and Google+ Best Practices for Turning "Like" into "Love" run by Chris Brogan.

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WHAT IS A PR GUY DOING HERE?
Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff
LIKE US, PLEASE LIKE US & FOLLOW US….PLEASE
PEOPLE DON’T WANT TO JUST LIKE, THEY WANT TO LOVE Credit: WIN-Initiative
LOVE HAS TO START INTERNALLY. THIS IS OFTEN WHAT OUR INTERNAL MARKETING, PR, & IR DEPARTMENTS ARE DOING. http://www.flickr.com/photos/captaintim/2645277774/
IT’S ABOUT THE MESSAGE!
The Message Comes Into Focus Companies Need: • Direct access to consumers • Opportunities to engage with Public Marketing audiences Relations • Continuous Messaging that is easy to share • Analytics, ROI They want to communicate in a way that combines PR, Marketing Advertising and Advertising.
Building the Foundation
39% of search users link search ranking to company prominence. Jupiter Research
http://youtu.be/fToOx6Ft9o8
http://youtu.be/GeLtUzSjETQ
Make Your Content Directional
Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff

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  1. SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
  2. Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.