Social Media & Investor Relations: It’s NOT Oil and Water
•
7 gostaram•866 visualizações
Presentation at NIRI San Diego on May 20, 2010 by PR Newswire Global Director of Emerging Media, Michael Pranikoff www.prnewswire.com
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (15)
Destaque
Destaque (20)
Semelhante a Social Media & Investor Relations: It’s NOT Oil and Water
Semelhante a Social Media & Investor Relations: It’s NOT Oil and Water (20)
Mais de Michael Pranikoff
Mais de Michael Pranikoff (20)
Último
Último (20)
Social Media & Investor Relations: It’s NOT Oil and Water
- 1. Social Media & Investors Relations is NOT Oil&Water Source: http://www.flickr.com/photos/sypix/2674552465/
- 2. Michael Pranikoff Global Director, Emerging Media michael.pranikoff@prnewswire.com http://www.delicious.com/michaelpranikoff Twitter / @mpranikoff
- 3. Old School New School
- 4. Global Social Media Usage Source: Universal McCann Wave 3 & Nielsen Online report
- 5. Source: InSites Consulting 72% of Internet users are part of at least one social network, which translates to 940 million users worldwide.
- 6. Global Social Media Usage Influencers http://www.businessinsider.com/chart-of-the-day-radio-has-more-reach-than-the-internet-2009-11
- 7. United States Social Media Usage
- 8. United States Social Media Usage Source: http://www.forrester.com/Groundswell/profile_tool.html
- 9. United States Social Media Usage Source: http://www.forrester.com/Groundswell/profile_tool.html
- 10. United States Social Media Usage Source: http://www.forrester.com/Groundswell/profile_tool.html
- 11. Social Media Usage of Decision Makers
- 12. 85% of financial services professionals under 50 are utilizing social media, compared with half of their older counterparts Source: LederMark Communications
- 13. 86% of those under 50 and over half of 50+ professionals agree that social networking will be an important business development tool within five years. Source: LederMark Communications
- 14. Website Usage by Investors Source: Rivel Research
- 15. Analyst Coverage is Diminishing Source: Ernst & Young
- 17. 20% have used blog research to execute a recommendation or investment decision.
- 18. 63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the futureSource: Brunswick Group Survey Findings on New Media Usage by the Investment Community – 9/2009
- 20. Trading social network. Based on Twitter.
- 22. Investors Find Social Networking
- 23. Corporate Use of Social Media
- 24. Corporate Use of Social Media Image credit: http://www.irwebreport.com/daily/2007/11/02/three-cheers-for-dell-incs-new-ir-blog/
- 25. Corporate Use of Social Media Image credit: http://www.irwebreport.com/daily/2007/11/02/three-cheers-for-dell-incs-new-ir-blog/
- 26. Corporate Use of Social Media
- 27. Corporate Use of Social Media
- 28. Corporate Use of Social Media From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles Pure Corporate Brand Corporate with Persona Employee with Corporate Association Pure Personal Account
- 30. Manually post updates and/or use RSS feeds to automate
- 32. 47% of retail investors over the age of 40 rely financial web sites and blogs for investment advice
- 34. Events
- 35. Reports
- 36. Presentations
- 37. Videos
- 39. Best Practices for IR 2.0
- 40. Best Practices for IR 2.0
- 41. Best Practices for IR 2.0
- 44. Best Practices for IR 2.0
- 45. Best Practices for IR 2.0 Talk about Blog about Tweet about…. Corporate Social Responsibility Over $2.7 Trillion in funds under management dedicated to social responsibility. - Socialinvest.org
- 47. Support for shareholder forums
- 49. From the SEC Commission Guidance on the Use of Company websites “In order to make information public, it must be disseminated in a manner calculated to reach the securities market place in general through recognized channels of distribution, and public investors must be afforded a reasonable waiting period to react to the information.”Thus, in evaluating whether information is public for purposes of our guidance, companies must consider whether and when: (1) a company web site is a recognized channel of distribution, …” If A Tree falls in a forest and no one is there, does it still make a sound? IR and Emerging Media http://sec.gov/rules/interp/2008/34-58288.pdf - Page 18, Paragraph 2
- 50. Best Practices for IR 2.0 What about the RISKS?
- 51. Best Practices for IR 2.0 Best Practices for IR 2.0
- 52. Best Practices for IR 2.0
- 53. Best Practices for IR 2.0
- 55. Best Practices for IR 2.0 – Establish Guidelines Think both Internal and ExternalCommunications Resource: Social Media Governance http://budurl.com/bhqq
- 57. Google Alerts and other free tools (http://search.twitter.com, http://socialmention.com) are easy ways to start the process
- 59. Google Alerts and other free tools (http://search.twitter.com, http://socialmention.com) are easy ways to start the process
- 61. All social channels must be treated the same as traditional channels (disclosure controls)
- 62. Only previously disclosed information should be shared
- 63. Risks are from innocent updates in social networks – no different than offline disclosure rules.
- 65. Social Media & Investors Relations is NOT Oil&Water Source: http://www.flickr.com/photos/sypix/2674552465/
Notas do Editor
- Today we are looking at a greater audience for news and information than ever before. The speed, breadth, and depth of information is reaching a wider audience then ever. The increased access and searchability of that content is also reaching new heights with journalists, investors, and consumers. This is now a hold of the financial industry as well as the casual investor as new technology allows people to make more informed decisions much more quickly.
- According to Nielsen analysis, Television and Radio are still reaching more adults today. However, the study also finds that reach isn’t enough. While TV and Radio still reach more people, online is where the real influencers are. This shift is happening more and more where the people who control budgets in companies and budgets in households are turning to online sources for their news and information.
- Emphasis should be placed on when a company website can be recognized as a channel of distribution If needed, quote from interview done with Brian Lane, former Director of the Division of Corporate Finance at the SEC and BrocRomanek – former counselor to SEC Commissioner Laura Unger: “ Online, Press Releases are still the satisfactory way to fulfill Reg FD, precisely because they are not conversational. According to a legal requirement known as the ‘duty to update’, social media channels expose public companies to risks that press releases do not. Non-Selective Disclosure means non-selective engagement in social media communiations, which MAY be more than most CEO’s or IRO’s who are excited about social media, can easily satisfy.” Source: http://www.ontherecordpodcast.com/pr/otro/social-media-investor-relations-special-with-former-sec-attorneys.aspx
- Emphasis should be placed on when a company website can be recognized as a channel of distribution If needed, quote from interview done with Brian Lane, former Director of the Division of Corporate Finance at the SEC and BrocRomanek – former counselor to SEC Commissioner Laura Unger: “ Online, Press Releases are still the satisfactory way to fulfill Reg FD, precisely because they are not conversational. According to a legal requirement known as the ‘duty to update’, social media channels expose public companies to risks that press releases do not. Non-Selective Disclosure means non-selective engagement in social media communiations, which MAY be more than most CEO’s or IRO’s who are excited about social media, can easily satisfy.” Source: http://www.ontherecordpodcast.com/pr/otro/social-media-investor-relations-special-with-former-sec-attorneys.aspx