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San Diego Daily Transcript - PR Newswire Event July 2009

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San Diego Daily Transcript - PR Newswire Event July 2009

San Diego Daily Transcript Overview by Christine Tran for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media

San Diego Daily Transcript Overview by Christine Tran for the PR Newswire San Diego event on July 29, 2009 - Industries in Flux: Media and Public Relations & the Impact of social Media

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San Diego Daily Transcript - PR Newswire Event July 2009

  1. 1. PR Newswire Event – Industries in Flux July 29, 2009
  2. 2. News, Data & Information • In Print since 1886, Online since 1994. • Business-to-Business: We cover San Diego business. No other media co. has the same relationship with San Diego‟s business market the same way we do. • We deliver more than news, we deliver value and return…sales & business leads to get people ahead.
  3. 3. Influential Business Audience • 77% of our users are top management: Owners, chairmen, CEOs, presidents, VPs, GMs • 15% are middle managers • 99% senior executives go online at work, 97% go online at home. 95% say their most popular activity on the Internet is reading business news. ~ Harris Interactive for Wall Street Journal Online • 83% of business people 30-49 prefer their news online, 65% age 50-64 prefer print news. ~ Myth & Reality of the „Digital Divide,‟ Stanford University 2008
  4. 4. Daily, Hourly, Now • News on demand: In business, you can‟t wait a day…let alone a week. • We deliver to a business audience every day of the week via Print, Web, Mobile, Kindle, social media channels, what next?
  5. 5. Test, Track & Measure – traffic and revenue
  6. 6. Provide Value • Era of free Internet content is ending. “It is not free and is not going to be.” ~ Barry Diller, media mogul, IAC/InterActiveCorp chairman/CEO, 7/24/09 • NYTimes.com surveyed subscribers earlier this month about going paid • WSJ.com keeps paid-subscription model, Murdoch says all his properties will go paid in 5 years.
  7. 7. Let‟s connect Chris Tran @christranscript tran@sddt.com 619.243.3705 SDDT.com Twitter.com/SDDT YouTube.com/SDDTVideo Facebook.com Coming soon - pr.SDDT.com

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