PR In A Web 2.0 World presentation at BIOCOM in San Diego January 2009. Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media

1. Michael Pranikoff Director, Emerging Media [email_address] http://www.delicious.com/michaelpranikoff Twitter / @mpranikoff

2. “ If you think what is driving demand — we think of it as four C's. It's Collaboration . It's Content . It's Converged Services — doing multiple things. And it's Community . The opportunity for those who get ahead and develop a set of services that are more personalized, customized, location-based and presence-based in this next generation is going to help define who can win.” -- Patricia Russo, Former CEO, Alcatel-Lucent

3. The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation The Five C’s

4. Source: Forrester Research / Business Week 6/11/2007

5. Cardiff School of Journalism, The Quality and Independence of British Journalism ; February 2008

7. What is Search Engine Optimization? “ Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.” Milena Sotirova, Editor of DevStart http://www.devstart.com/

9. Over 50% of searches performed use 2 or 3 words

17. Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a release.

18. Let’s Talk Technology Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06

21. I talked to Technorati founder David Sifry to update the ‘05 blogging numbers. Back when we wrote the cover story, there were some 9 million blogs, with about 40 thousand new ones popping up each day. Now, says Sifry, Technorati indexes 112 million blogs, with 120 thousand new ones appearing each day. And that’s not including spam blogs. They were barely on the horizon in spring of ‘05, and now they account for—get this—well over 99% of all the pings and updates pouring into Technorati’s servers.

22. 11% of the 112 million blogs have posted in the last 60 days....or an estimated 13 million active blogs in the last 60 days according to Sifry.

23. technorati.com/blogging/state-of-the-blogosphere/

24. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/

25. Social Bookmarks and Tagging

28. Social Networks

29. Social Networks Synovate 9/1/08 http://linksr.us/eUVWMO

31. Synovate 9/1/08 http://linksr.us/eUVWMO

37. Online Video Distribution

38. Digital Asset Optimization

39. Digital Asset Optimization

40. Multimedia News Release (MNR)

43. SALES PRODUCT The Long Tail

44. The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals

45. The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination

48. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg

50. Michael Pranikoff Director, Emerging Media [email_address] http://www.delicious.com/michaelpranikoff Twitter / @mpranikoff