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Migration to  MagentoViacheslav Kravchuk    CEO of Atwix
http://www.atwix.com/blog/        @atwixcom
Our Story
Our Story
Our Story
Our Story
TrendsData by Tom Robertshaw
Trends  3000  2250  1500   750208% Growth from 11/2010 to 10/2012     2621 Stores / 7.4% Share
Trends320024001600 8008% Loss from 11/2010 to 10/2012   2881 Stores / 8.2% Share
Trends 4000 3000 2000 100036% Growth from 02/2011 to 10/2012    3657 Stores / 10.4% Share
Trends 5000 3750 2500 125043% Growth from 06/2011 to 10/2012    4541 Stores / 12.9% Share
Trends  9000  6750  4500  2250137% Growth from 11/2010 to 10/2012     8087 Stores / 23% Share
Top 1M Shares7.4%   8.2%   10.4%    12.9%              23%
8087  Lemmingscan’t be wrong
Top 100K Shares11.2%   8%    5.2%   5.2%             24.8%
Google Trends
Reasons to migrate
Reasons to migrateFeatures
Reasons to migrateFeatures           Support
Reasons to migrateFeatures             SupportExtensions
Reasons to migrateFeatures Updates     SupportExtensions
Reasons to migrateFeatures     Scalability Updates      SupportExtensions
Reasons to migrateFeatures     Scalability Updates      SupportExtensions      Faith
Reasons to migrateFeatures     Scalability Updates      SupportExtensions      Faith
Story of one migration
Why not happy?• Buggy platform• Constant fixes• Slow website• Unpleasant customer experience
Concerns• SEO• Staff training on how to use Magento• Speed
Results• Conversion rate +38%• Conversion rate of new visitors +64%• Average transaction value +29%
Results• Conversion rate +38%• Conversion rate of new visitors +64%• Average transaction value +29%• Money spent on improv...
Customer commentIt’s a great looking platform with many featureswhich we are yet to work out, but it seems like asuper qui...
Requirements     &Expectations
Qualified Team
Choosethe rightPlatform
NO CompleteAutomation
Takes time (month+)
Don’t overload
Don’t overload
But test well!
Care about SEO• 301 redirects where possible• XML Sitemap• Google notified if domain changed
Magento is different
Conclusion
ConclusionIt’s not that   scary :)
Questions?   @slkravk@atwix.com
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Migration to Magento by Atwix

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Migration to Magento presentation by Atwix CEO Viacheslav Kravchuk performed on the Meet Magento Poland 2012 event.

Publicada em: Tecnologia
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Migration to Magento by Atwix

  1. 1. Migration to MagentoViacheslav Kravchuk CEO of Atwix
  2. 2. http://www.atwix.com/blog/ @atwixcom
  3. 3. Our Story
  4. 4. Our Story
  5. 5. Our Story
  6. 6. Our Story
  7. 7. TrendsData by Tom Robertshaw
  8. 8. Trends 3000 2250 1500 750208% Growth from 11/2010 to 10/2012 2621 Stores / 7.4% Share
  9. 9. Trends320024001600 8008% Loss from 11/2010 to 10/2012 2881 Stores / 8.2% Share
  10. 10. Trends 4000 3000 2000 100036% Growth from 02/2011 to 10/2012 3657 Stores / 10.4% Share
  11. 11. Trends 5000 3750 2500 125043% Growth from 06/2011 to 10/2012 4541 Stores / 12.9% Share
  12. 12. Trends 9000 6750 4500 2250137% Growth from 11/2010 to 10/2012 8087 Stores / 23% Share
  13. 13. Top 1M Shares7.4% 8.2% 10.4% 12.9% 23%
  14. 14. 8087 Lemmingscan’t be wrong
  15. 15. Top 100K Shares11.2% 8% 5.2% 5.2% 24.8%
  16. 16. Google Trends
  17. 17. Reasons to migrate
  18. 18. Reasons to migrateFeatures
  19. 19. Reasons to migrateFeatures Support
  20. 20. Reasons to migrateFeatures SupportExtensions
  21. 21. Reasons to migrateFeatures Updates SupportExtensions
  22. 22. Reasons to migrateFeatures Scalability Updates SupportExtensions
  23. 23. Reasons to migrateFeatures Scalability Updates SupportExtensions Faith
  24. 24. Reasons to migrateFeatures Scalability Updates SupportExtensions Faith
  25. 25. Story of one migration
  26. 26. Why not happy?• Buggy platform• Constant fixes• Slow website• Unpleasant customer experience
  27. 27. Concerns• SEO• Staff training on how to use Magento• Speed
  28. 28. Results• Conversion rate +38%• Conversion rate of new visitors +64%• Average transaction value +29%
  29. 29. Results• Conversion rate +38%• Conversion rate of new visitors +64%• Average transaction value +29%• Money spent on improvements vsfixes
  30. 30. Customer commentIt’s a great looking platform with many featureswhich we are yet to work out, but it seems like asuper quick platform where we can find informationfairly quickly, including orders and products.Our refund process has improved as we understandwhat products/orders are being refunded instantly.Also, product variations is something new which wecould not implement in osCommerce with differentprices. This is a BIG plus within Magento.
  31. 31. Requirements &Expectations
  32. 32. Qualified Team
  33. 33. Choosethe rightPlatform
  34. 34. NO CompleteAutomation
  35. 35. Takes time (month+)
  36. 36. Don’t overload
  37. 37. Don’t overload
  38. 38. But test well!
  39. 39. Care about SEO• 301 redirects where possible• XML Sitemap• Google notified if domain changed
  40. 40. Magento is different
  41. 41. Conclusion
  42. 42. ConclusionIt’s not that scary :)
  43. 43. Questions? @slkravk@atwix.com

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