1. RAGNARTRAILRELAY
ARCH PROPOSAL
2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com

2. Create a start-finish arch for the RAGNAR TRAILS
series with a more natural look and feel VS the
current inflatable used for the Road events.
PROJECT DRIVER
RAGNAR TRAIL RELAY ARCH PROPOSAL
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

3. PRECEDENTS
RAGNAR TRAIL RELAY ARCH PROPOSAL
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

4. CONCEPTS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of the agency/designer and may not be duplicated, used or disclosed without written consent of the agency/designer.
Playing off the antler theme, we create an arch
assebled from CNC’d wooden antler forms.
The arch can be build on a metal framework allowing
it to be disassembled for transport and reassembled
on site.
RAGNAR TRAIL RELAY ARCH PROPOSAL

5. CONCEPTS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of the agency/designer and may not be duplicated, used or disclosed without written consent of the agency/designer.
Additional tie-in : Antler-themed “throne” for the
leading team.
Using the deer head as an icon, we
create a very large sliceform of a
deer’s head. The bottom center of
the head is cut out for runner to
enter the start-finish.
A beer sliceform would also fit with
the trail theme and allow for
runners to run beneath and between
the legs. The upper area can serve as
a viewing or hospitality deck for the
event.
RAGNAR TRAIL RELAY ARCH PROPOSAL

6. CONCEPTS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of the agency/designer and may not be duplicated, used or disclosed without written consent of the agency/designer.
Keeping with the trails theme, an inflatable arch with two woodland animals - bears shown
above - lifting the RAGNAR icon form the start-finish. This inflatable option allows for easy
set up and strike down.
RAGNAR TRAIL RELAY ARCH PROPOSAL

7. TREES Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
RAGNAR TRAIL RELAY ARCH PROPOSAL

8. CONCEPT Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
SLICEFORMTREEARCHWAY
Two “trees” form the archway. The strucutre is build on a metal framework allowing it to be disassembled
for transport and reassembled on site. Wooden trunk can be carved into by the competitors to “leave their
mark “ on the event. RAGNAR logo hangs from arch.
RAGNAR TRAIL RELAY ARCH PROPOSAL

9. Stacking assembly | Modern Iconography | Totem with photo opps
Applied graphics
TOTEMS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
RAGNAR TRAIL RELAY ARCH PROPOSAL

10. CONCEPT
3PIECETOTEMARCH
The arch is an assmbly of totem poles. An internal metal framework allows it to be disassembled for trans-
port and reassembled on site. Modern RAGNAR-specific iconography used on the totems. RAGNAR logo
hangs from arch.
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
RAGNAR TRAIL RELAY ARCH PROPOSAL

11. CONCEPTS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of the agency/designer and may not be duplicated, used or disclosed without written consent of the agency/designer.
Keep the existing design and apply new material finishes to the arch, i.e. Real Tree patterns, natural rock,
etc.
RAGNAR TRAIL RELAY ARCH PROPOSAL

12. CONTACT
PHONE
EMAIL
WEB
FB
stuart@a-t-w-c.com
a-t-w-c.com
facebook.com/AndThenWhatCreative
323.963.3393
Stuart Fingerhut