Annik is a global research firm founded in 2000 that provides strategic information management services and innovative research solutions to help clients better understand their data. It combines deep research expertise with technical innovations to optimize data collection and delivery, increasing data quality and efficiencies. Annik partners with clients in various industries to deliver efficient market research operations through a full range of services including data collection, processing, analytics, and technology-driven reporting.

1. Global Research Practice
Better Data. Better Decisions
Founded in 2000
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2. About Annik
• Annik Analytics helps client better understand the data
- Annik’s Strategic Information Management services leverage domain knowledge, analytical
models and applications to manage and find meaning from data which is generated through
market research, business transactions and the macroeconomic environment
• Annik partners with clients to provide innovative, efficient global research solutions
– Delivers efficiency in market research operations
• Annik combines deep research expertise with the latest technologies
– Technical innovations optimize data collection, increase data quality & deliver efficiencies
through report automation
©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

3. Quality Certifications & Accreditations
• Quality Compliant for CASRO, ESOMAR, AMA, MRA
• Six Sigma
• COO Master Black Belt
• Black belts throughout organization
• ISO Compliant
• 27001 certified
• 20252 compliant as per CASRO guidelines
• CMMi Level 3 certified
• “First Time Right”
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4. Leadership Team
Rahul Sahgal Sandeep Bhatia
• Founder/CEO
• COO
• CASRO Board
• 17+ yrs experience
Member
across
• 18+yrs experience in
• GE, GM, Suzuki
MR/MRO
• Certified Six Sigma MBB
Rudy Nadilo John Bird
• Senior Partner – Global • Partner – Global
Research Practice Research Practice
• Ex-CEO Greenfield • 18+ yrs experience in
• Deep MR experience Market Research
• Software & Technology • 7 years CPG experience
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5. The Gamut of service offerings
One Stop Shop
Global Panel Data Data Business
Technology
Sourcing Collection Processing Analytics
Survey Design Interactive
~240 panels Data Cleansing
Programming Consulting Dashboards
B2B / B2C Survey Tools Tabulation Statistical Real time
Analysis Reporting
Healthcare Translations Verbatim Coding
Modeling
Multi Mode Testing
Charting Executive
Sample
Multi Country Reporting
Management DMS
Hosting
End to End Project Management
©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

6. Data Management Services
Annik helps you make better decisions by maximizing your Data and Business
Intelligence investment. We achieve this by leveraging our proven expertise in
simplifying, structuring, cleaning, integrating, and maintaining your Data and
Processes across the Enterprise.
Assess
Monitor Simplify
Better Data
Better Decisions
Integrate Structure
Getting Data Clean
“Business Ready”
©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

7. Technology Driven Analytics
Annik is uniquely positioned in the Market Research &
Consulting domain, by blending technology with research
& analytics to provide business intelligence, and
reporting solutions guided to business performance.
Business Analytics
• We convert data into digestible insights, which helps
our clients gain an in-depth visibility in their business
operations.
• We encourage opportunities to weave behavioral, and
business performance metrics into our research
designs to provide strong links to the bottom-line:
ROI, profit, and market share.
Technology
• Our technology based solutions help manage
information effectively, enabling clients to take
strategic decisions at any point of time.
©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

8. Domain and Industry Expertise
We offer business analytics to support strategic decision making in
multiple industry verticals.
Industry Expertise
CPG / Retail IT & Telecom Healthcare HR
Market Assessment Advertising Effectiveness
₋ Brand Positioning ₋ Creative Effectiveness
Domain Expertise
₋ Segmentation ₋ Brand Recall Impact
Business Analytics
₋ Market sizing ₋ Impact on purchase behavior
Customer and Employee Product Evaluation
Experience ₋ New products, design,
₋ Loyalty, engagement & pricing strategies
satisfaction ₋ Product segmentation
₋ Customer behavior analysis ₋ Predictive Modeling
₋ Customer segmentation
₋ Employee satisfaction
©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

9. Glimpse of Analytics Offerings
We deploy advanced analytics tools and techniques coupled with
deep domain expertise and help clients in solving their high-
impact problems under different business situations
- Predictive modeling
- Maxdiff analysis
- Trade off / Conjoint analysis
- Price sensitivity analysis
- Cluster analysis
- Factor analysis
- Discriminant analysis
- Multiple regression analysis
- Correspondence analysis / perceptual map
- Principal component analysis
- Fishbian modeling
- Churn analysis
- Time series forecasting
- Driver analysis
- Heat map analysis
- Customer/Employee landscape
©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

10. Market Assessment Offers
Brand Positioning
Solutions we provide :
• How are we perceived relative to our competitors in the marketplace?
• What are our brand image strengths and weaknesses?
• Does our brand image reflect key elements of our brand communications strategy?
Correspondence
Analysis
Market Profiling
Solutions we provide:
• Classifying the market according to need and behavior
• Understanding the characterization of different market segment
• Identifying immediate target market and long term prospect
Market
Segmentation
©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

11. Advertising Effectiveness Offers
Brand Health Impact
Questions we help address:
• How effective is your advertising campaign in improving brand recall?
• How effective are you advertisements in generating brand appeal in the marketplace?
• What attributes in your advertising campaign are having the most impact on your
brand image?
Fishbein Modeling
(Pre/Post)
Persuasion Assessment
Solutions we provide:
• Identification of advertising creative content that separates you from you competitors
in terms of appeal, relevance, believability and motivation.
• Competitive assessment of advertising campaigns on purchase behavior.
Composite Score
Indexing (Pre/Post)
©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

12. Product Evaluation Offers
Needs Assessment
Solutions we provide:
• Helps in understanding what is important; is consistent with what motivates them or
what is expected
• By plotting attributes on a quadrant according to their relative stated importance and
the degree to which the marketplace perceives the need as met by current agents.
Need Gap Analysis
Opportunities and gaps in the market can be identified.
Trade-off & Pricing
Strategy
Solutions we provide :
• What share will I lose on the arrival of a new competitor?
• How price-sensitive is my market?
Price sensitivity and • How will my new product cannibalize share of existing products?
market share • How can I segment the market in terms of benefits/products/service needs?
(Conjoint Analysis)
©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

13. Customer & Employee Experience Offers
Employee Engagement
Employee engagement has a direct influence on a series of other performance measures
which consequently determine and drive the performance outcome of an organization.
Employee Engagement Index transcends from a human resource initiative, “into a
strategic approach supported by tactics for driving improvement and organizational
Employee Engagement change”
& Satisfaction
Customer Loyalty Optimizer
Solutions we provide:
• Assess key customer experiences (touchpoints) that most impact loyalty. This
analysis can help prioritize key touchpoints that matter most to the customer. Our
results provide clear, actionable operations and service areas to maintain or improve
Driver Analytics
upon.
Business Impact Assessment
Solutions we provide:
• Directly link customer satisfaction and loyalty programs to customer retention
and Customer Lifetime Value.
• Identify which specific elements of customer satisfaction have the greatest
impact on profits to quantify the financial impact of various program changes in
Integration of Business
metrics with patient loyalty order to maximize return.
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14. The Client Chain
Our Clients Their Clients
©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

15. What our clients say
“This is an unique approach
and we never came across
such a detailed methodology.
“I presented the PepsiCo conjoint today. It was very well
If we decide to get this done
received. One person called it “the best research we will go with Annik only”
presentation I have ever seen”.
Thanks to the Annik team for your work on the project. I
~Freshly Squeezed Ideas~
know that this required learning a few new software
packages. We appreciate the effort. “
“A+ work! He said it was
“I wanted to let you know that I have comprehensive, the layout and
enjoyed working with you and your team presentation made sense and it was great
on this project. I appreciate the working with the team. They plan on
responsiveness and attention to doing a follow-up on this study soon.”
detail, especially with regards to the
analytics and reporting. The client was
very happy with the results.“
“We really appreciate the creativity
shown by Annik. The report was of
high quality.
"This was an excellent experience and are
We see Annik as our top partner” happy with the partner we found in Annik!"
©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

16. Thank You
©2012 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. 16